Experience

• 

  RTB House

  • Saudi Arabia

  • Sales Director

    • Feb 2024 - Present
    • Saudi Arabia

• 

  Starcom

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Business Director

    • Jul 2023 - Feb 2024

  • Associate Business Director

    • Jul 2019 - Jul 2023

    o Providing clients with thought leadership and working with them to identify ideal performance marketing strategies.o Lead, Developed and Mentored team including offline planners in Saudi Arabia for integrated marketing and planning.o Leading data projects for ALJ Toyota including Media Mix Modeling, attribution modeling & CRM integration projects.o Regularly conducted brand lift studies to evaluate brand uplift.o Key contributor in identifying new opportunities, technologies and especially automated reporting solutions that helped our clients exploring and scaling their marketing data including real time reporting dashboard.o Successful implemented hub delivery model to support Jeddah office. The hubs to be responsible for implementing SEO strategies design, creative development and optimizing all biddable platforms.o Developed digital media strategies to drive customer growth and retention with particular emphasis on PPC, remarketing, mobile, social media, display, online video, programmatic buying, dynamic creative and always on presence.o Established a solid network of strategic tech partners that helped in elevating the organization product offering in the digital space.o Responsible for meeting top line and bottom line targets for Resultrix KSA.Key Accounts: ALJ TOYOTA, flyadeal airlines, Nahdi pharmacy, IKEA

• 

  Resultrix | A Publicis Company

  • Saudi Arabia

  • Senior Digital Media Manager

    • Sep 2014 - Jun 2019
    • Saudi Arabia

    - Leading the planning and digital strategy and collaboratively worked in transforming the organization digital presence in Saudi market.- Key contributor in identifying new opportunities, technologies and especially automated reporting solutions that helped our clients elevate their digital offering in the market.- Developed digital media strategies to drive customer growth and retention with particular emphasis on PPC, remarketing, mobile, social media, display, online video, programmatic buying, dynamic creative and always on presence.- Established a solid network of strategic tech partners that helped in elevating the organization product offering in the digital space- Key Accounts: ALJ TOYOTA, flyadeal airlines, Nahdi pharmacy, Samsung, Bupa, IKEA

• 

  VivaKi

  • United States
  • Advertising Services
  • 200 - 300 Employee

  • Senior Search analyst

    • Mar 2013 - Aug 2014

    - Responsible for PPC Campaigns coordination and performance across MENA Region.- Work on developing and optimizing search Strategies for different international clients such as: Hertz, BMW, Jazeera Airways, Wataniya Telecom, DAO Games…- Expert in PPC Bid Management Tools such as: Marin Software, Double Click Dart Search and Benchtools that help in increasing ROI & Conversion Rate for PPC campaigns.-Designing, implementing, trafficking and analyzing paid search campaigns.-Optimizing: include changes in bidding strategies, keywords, and copy enhancements.-Analysis & Recommendation of data and strategies to recommend performance improvements and ROI growth.

  • Search Analyst

    • Jun 2011 - Feb 2013

• 

  ACTEL

  • Sales Representative

    • Feb 2009 - Oct 2010

    - Sell, maintain new accounts and promote positive relations for Media technology.- Handle communication with operators, service providers and Clients by implementing new structures or by providing new VAS solutions.- Research new contents and applications that are commercially available on the market and that can be attractive to the customers and operators.- Acting as a webmaster for the company websites.- Create innovative on-line marketing campaigns.- Designing, implementing, trafficking and analyzing campaigns.- Assist the department with feasibility studies.