Experience

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  Thornova Solar

  • Fremont, California, United States

  • Marketing Promotion Manager, USA

    • Jun 2023 - Present
    • Fremont, California, United States

    -Responsible for brand promotion and marketing strategies, successfully boosting brand awareness and driving sales growth.-Repeatedly planned and executed offline events, including trade shows, receiving high praise and positive feedback from attendees.

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  Capvision

  • 中国 上海市 静安区

  • Knowledge Associate

    • Oct 2022 - May 2023
    • 中国 上海市 静安区

    Responsible for the three major industries of energy and chemical, consumption and internet, connecting with primary market investment institutions (IDG, Sequoia Capital), top five consulting firms (McKinsey, Roland Berger) and internet headquarter clients (Baidu, Ali, etc.), providing solutions and facilitating the landing of consulting services through market and benchmarking analyses, industry chain sorting, industry research product development, and industry consultant recruiting.

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  Nanjing Yunmei Culture Media Co.

  • 中国 江苏省 南京市

  • New Media Operation

    • Dec 2020 - Apr 2021
    • 中国 江苏省 南京市

    -Tiktok business, facilitate the live broadcast and short video with goods cooperation-Competitor analysis, revise the marketing program to expand the product differentiation, ( 3 people in the team in a month's time to increase the daily sales of Tiktok platform from 800 to 10000+)-Responsible for expanding brand and channel cooperation; maintain new and old customer resources, and establish long-term and stable cooperative relationship with customers

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  无锡广播电视集团（台）

  • 中国 江苏省 无锡

  • 新媒体编辑

    • Jun 2020 - Oct 2020
    • 中国 江苏省 无锡

    -Conducting social, education and sports news interviews (including high school entrance exams, epidemic resumption, Nike interviews, etc.), exploring hotspots on the internet, content out-takes, information gathering, post-recording and video editing. Published a total of 15 pieces of high-quality text and video content-Participated in 7 live video broadcasts of sporting events such as the China Professional Baseball League and cultural and creative events (with over 10,000 viewers), responsible for sub-casting and business operations, collaborating with commentators to explain, answer questions and improve interaction and fan stickiness, as well as monitoring live streaming data and reviewing comments in real time-Participated in live streaming PK, assist in beauty and home product selection, develop corporate clients, negotiate with partners such as brick and mortar shops and micro-businesses, social media advertising

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  Wuxi Liancheng Media Limited

  • 中国 江苏省 无锡

  • Advertising Intern

    • Jun 2019 - Nov 2019
    • 中国 江苏省 无锡

    - Developed six brand marketing campaign schemes based on characteristics, participated in three product promotion activities, responsible for process management, information synchronization, venue coordination, item list, theme and site selection, etc.- Participated in outdoor media advertising during the National Day in two major stores, namely Suning Electric Pole Supermarket and Gome Electric (including outdoor electronic large screen advertising, electronic screen linkage advertising in shopping malls, bus stop signs in the city Advertising, etc.), follow up on the implementation of offline activities and analyse the effect of the activities