Experience

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  SAU LEE

  • Hong Kong, Hong Kong SAR

  • Marketing and Social Media Executive

    • Feb 2023 - Nov 2023
    • Hong Kong, Hong Kong SAR

    SOCIAL MEDIA & CONTENT CREATION -Social content calendar planning-Content creation on social platforms (graphics, photo and video shoots)-Social content copy writing -Global community engagement-Cultivate social media presence and brand love INFLUENCER MARKETING & PR -Relationship building and outreach with HK and global influencers, celebrities and media -Events organising -Liaise with global PR agenciesCREATIVE PLANNING -Campaign, photoshoots concept and promotion planning BRAND BUILDING -Brand identity & visual development and research -Branding strategy, logo, tone & voice, colour palette, packaging, market proposition, customer segments

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  David Jones

  • Melbourne, Victoria, Australia

  • Backstage Dresser

    • Nov 2022 - Nov 2022
    • Melbourne, Victoria, Australia

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  Sportsgirl

  • Melbourne, Victoria, Australia

  • Marketing Intern

    • Aug 2022 - Aug 2022
    • Melbourne, Victoria, Australia

    CONTENT CREATION-Understanding target audience -Propose and create diverse contents for social media channels RESEARCH SKILLS-Conducted a research project for cultural and customer events -Provided channel-based content recommendations PROBLEM SOLVING SKILLS-Participating in ecommerce shoots to be on hand to assist stylists, digital assistant and to problem solve on a fast-paced environment

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  Lane Crawford

  • Hong Kong SAR

  • Merchandise Coordinator

    • Dec 2021 - Jan 2022
    • Hong Kong SAR

    MERCHANDISE MANAGEMENT -Assist in all aspects of the buying process -Provide administrative support to buying team ORGANISATION SKILLS-Manage invoices, accurate data entry in PO system-Record merchandise details and complete product information in timely manner COMMUNICATION SKILLS-Communicate and work regularly with vendors globally, warehouse, store operations, logistics and sales

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  Beyond the Moony

  • Hong Kong SAR

  • Marketing Assistant

    • Aug 2020 - Jul 2021
    • Hong Kong SAR

    SOCIAL MEDIA & CONTENT CREATION -Monthly planning and creation for media feed and content -Creating interactive contents and events to connect with brand community CAMPAIGN PLANNING-Promotion timeline -Packaging design -Product photoshoots -Promotion materials (Lookbook, Campaigns, E-commerce)-Marketing strategies, brainstorming ideas and marketing plan monthlyGRAPHIC DESIGN-Overall social media content design -Product design -Promotion material design CUSTOMER SERVICE-Online customer service-Physical store customer service