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Wing Tung Natalie Poon is a seasoned marketing professional with experience in digital marketing, PR, and graphic design. She holds a Bachelor of Commerce and a Bachelor of Media from UNSW, and a Diploma in Graphic Design from The Chinese University of Hong Kong. With proficiency in English, Cantonese, Mandarin, and limited Korean, she has worked in various industries, including marketing, hospitality, and events.

Credentials

  • Diploma in Graphic Design with Adobe Illustrator & Adobe Photoshop (CEF Approved)
    Welkin Systems Limited & Welkin Events
    Jan, 2021
    - Apr, 2026

Experience

    • Digital Marketing & PR Intern
      • Aug 2022 - Sep 2022
      • Sydney

      - Developed copywriting and events listing of key client’s communication materials, such as RUNAWAY Garden of Sydney Fringe Festival 2022 and RUNAWAY Festival Park of Melbourne Fringe Festival 2022- Assisted Communication Advisors in delivering various activities such as creating end-of-campaign reports and updating media trackers for key clients including Darwin Festival 2022, Korean Film Festival in Australia, RUNAWAY Garden and Sydney World Pride 2023- Assisted Digital Marketing team in delivering various activities such as developing reports using Meta Advertising, Google Analytics and Google Data Studio

    • Marketing Intern
      • Aug 2021 - Jan 2022

      - Developed research projects and data analysis presentations of market competitors within APAC e.g., Korea, Japan, Taiwan, India, Malaysia etc. identifying market situation to implement further actions. - Assisted APAC Product Manager in delivering various activities including new product launches strategizing ideas to target customers- Evaluated and reviewed the company’s past marketing strategies used to outlast competitors to provide recommendations

    • Marketing Assistant
      • Aug 2020 - Nov 2020

      - Collaborated with the senior marketing team in building company brand image through engaging social media platforms (e.g., Facebook and Instagram) via IMC including influencer marketing, TVCs and press releases- Designed graphics and copywrote posts for social media platforms (Facebook and Instagram) fortnightly- Reviewed existing SEO keywords and suggested adjustments to further optimize the result

    • Casual Waitress
      • May 2019 - Aug 2019

Education

  • 2020 - 2024
    UNSW
    Bachelor of Commerce - BCom, Marketing
  • 2020 - 2024
    UNSW
    Bachelor of Media, Public Relations, Advertising, and Applied Communication
  • 2018 - 2019
    The Chinese University of Hong Kong (CUHK) Business School
    BBA in Hospitality and Real Estate, Hospitality
  • 2012 - 2018
    St. Stephen's Girl's College
    High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications Services”

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