Okay, let’s consider Willie’s skills. He has a broad range of experience in event management, marketing, and entrepreneurship, which are in demand. Social media and public speaking skills are also valuable. However, his experience in film and television is less common. Location is San Francisco, which is a hub for tech and creative industries. Based on national averages, event managers and marketing professionals in this location can charge around $100-$150 per hour. Considering Willie’s broad skill set, I'll estimate his hourly rate to be around $125, slightly above average for this location.