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William Stevens

Product Owner - Lead Management at Liberty Mutual Insurance
Intro Book
Marketing strategist with 20+ years of experience in team leadership and cloud computing.
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Location
Peabody, Massachusetts, United States, US
Skills
  • Microsoft Office
  • Microsoft Excel
  • Team Leadership
  • Marketing Strategy
  • Cloud Computing
  • Show all
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Bio

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Topline AI
William Stevens is a seasoned marketing professional with 20+ years of experience in marketing strategy, team leadership, and cloud computing. He has held various roles in product management, campaign management, and data analytics, with expertise in Microsoft Office, Microsoft Excel, and social media marketing. Stevens has worked for Liberty Mutual Insurance, TechTarget, and Sullivan Tire, and holds a Bachelor's degree in Marketing/Marketing Management from Bridgewater State College.

Experience

  • Liberty Mutual Insurance
    • United States
    • Insurance
    • 700 & Above Employee
    • Product Owner - Lead Management
      • Jul 2022 - Present

      Leading an agile squad supporting lead management capabilities for our Customer Service organization.

    • Product Owner - Acquisition Lead Generation
      • Oct 2019 - Oct 2023

      Leading an agile squad through data and platform migration in order to modernize our technology while also supporting online sales lead follow up tactics driving online sales conversion

    • Manager - Campaign Management
      • Dec 2018 - Oct 2019

      Managing 6 campaign analysts while developing best in class direct mail, email and call lead campaigns supporting acquisition and customer retention efforts.

    • Senior Marketing Analyst
      • Nov 2014 - Dec 2018

  • TechTarget
    • United States
    • Software Development
    • 700 & Above Employee
    • Data Analytics Manager
      • Jan 2012 - Nov 2014

      Managing a team that develops and executes innovative audience targeting strategies to efficiently convert email subscribers into quality sales leads, primarily focusing on the most complex lead generation campaigns, while also providing detailed reporting, analysis and insight to multiple business units

    • Database Marketing Analyst
      • Sep 2008 - Jan 2012

      Develop and manage reporting necessary to serve the businessProvide detailed data and business process analysis in order to improve upon current promotional strategies

  • Sullivan Tire
    • Marketing Coordinator
      • May 2005 - Sep 2008

      Organized and facilitated customer survey project including interviewing and tabulating over 2,400 customer survey results resulting in a stronger understanding of the current customer base along with improved web trafficManaged email campaigns that were sent to over 4,300 customersCoordinated marketing promotional events in all 46 retail locationsCo-wrote television commercials to be aired on multiple television networks throughout 2007Created complete advertising campaigns for 7 retail locationsInstalled, trained and supported a new gift card program for 47 retail locations

Education

  • 2002 - 2006
    Bridgewater State College
    Bachelor's degree, Marketing/Marketing Management, General
  • 1998 - 2002
    Medfield High School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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