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William Schwaderer is a seasoned meeting planner, marketing director, and owner with extensive experience in event planning, sales strategies, and brand development. He has a strong background in negotiation, strategic planning, and public relations, with expertise in trade shows, tourism, and hotels. Schwaderer has held various leadership positions, including Executive Director and General Manager, and has worked with prominent companies in Puerto Rico.

Experience

  • Excel Planners Inc
    • Plaza Gaviotas PA-6 Parque Punta Salinas Toa Ba...
    • Owner
      • Sep 1995 - Present
      • Plaza Gaviotas PA-6 Parque Punta Salinas Toa Ba...

      Strategies consulting including event planning & sales strategies development.. Hotels and Convention Center negotiations. Attract exhibitors and sponsors. Sub-Contracting dance music, shows, audio-visuals production, trade show equipment, security, transportation, etc.

    • Meeting Planner
      • 1977 - Present

      Organize conventions, special events, trade shows.

    • Executive Director
      • Dec 1979 - Aug 1995
      • Hato Rey PR

      Organize annual convention; represent members at Federal Bankruptcy Court to recover members customers debts; represent members at PR Goverment Legislature at any law project that could affect their business interest.

  • Méndez & Co
    • Guaynabo, PR
    • Marketing Director
      • Nov 1977 - Oct 1979
      • Guaynabo, PR

      Brand development including strategic consulting, business plan & sales strategy development. As part of my responsibilities and obligations I traveled to Spain and England for a close up look to the manufacturers we represented here in Puerto Rico

  • Serrallés Inc
    • San Juan, PR
    • General Manager
      • Jun 1975 - Oct 1977
      • San Juan, PR

      I was responsible of the whole sales force in Puerto Rico and of our distributors at the Caribbean Islands. I was part of the strategic marketing executive committe and of the board of directors annual planning. The weekly and monthly sales force meetings were directed by the Executive Vice-Presi...

Education

  • 1953 - 1955
    U S ARMY
  • 1952 -
    Universidad de Puerto Rico

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