Okay, let’s tackle this. So William Mcnichols has a mix of skills that are in demand, including strategy, leadership, and retail management. His experience in cross-functional team leadership and P&L management also adds value. Location is Seattle, which is a tech hub with a strong demand for executives with these skills. However, his skills don’t seem to be in the most in-demand areas like software development or data science. According to national averages, executives with similar skills can charge $100-$200 per hour. Considering his experience and skills, I’d estimate his rate to be around $125 per hour, which is on the lower end of the range.