Experience

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  Pathfinders

  • Walnut Creek, CA

  • Senior Guide

    • Jun 2016 - Present
    • Walnut Creek, CA

    Internet marketing solutions for lead generation and sales conversion.

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  Restoration.Pics

  • Walnut Creek, CA

  • Principal

    • Jan 2015 - Dec 2017
    • Walnut Creek, CA

    Multimedia Productions for Tribute Events, Celebrations of Life, and Legacy Photo Albums.www.Restoration.Pics

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  Sales Optimization Solutions

  • Principal

    • Jun 2001 - Jan 2015

    Producer of corporate e-newsletters, blogs, and Web 2.0 multimedia applications.

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  Rutherford Bolen Group

  • Director Business Development

    • Feb 1999 - May 2001

    Directed e-marketing initiative, built one-to-one marketing department, and served as business manager and campaign strategist for integrated marketing programs that increased the effectiveness of acquiring and growing business-to-business customers. Developed databases, defined campaign architecture and creative content, and managed production of personalized one-to-one marketing campaigns on MarketFirst and Broadbase platforms for Hewlett-Packard, Saratoga Systems, and Visionael. Increased clients’ sales productivity up to ten times by integrating standard solutions based on best practices. Developed closed-loop ROI measurements to document results.

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  Live Marketing

  • Vice President Marketing

    • Jan 1989 - Jul 1998

    Instituted and managed corporate marketing program for leading business-to-business communications firm applying real-time direct marketing to promotions and events. Opened over 100 Northern California accounts as direct sales representative. Produced more than 400 strategic marketing programs for high-tech companies in the San Francisco Bay Area including:• Cisco SystemsDeveloped global educational marketing campaign to make selling enterprise networks virtually automatic. Resulting event-driven sales cycle included over 1000 days of customer seminars per year, exceeding revenue goals, cutting sales cost, preempting competition, and building long-term market share.• OracleDefined and implemented customer-engagement strategy for launch of Oracle's Cooperative Development Environment. Achieved six-fold increase in qualified leads over Oracle's best prior trade show using incentive-driven live presentations and demonstrations.• SunProduced strategic marketing campaign popularizing Java thin-client weblications for developers and educators, tripling Sun's awareness and qualified leads.

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  Venture-Funded Startups

  • Marketing Director

    • May 1983 - Jan 1989

    • Director Product Marketing, Imedia CorporationJoined co-venture of Lotus Development Corporation to link Lotus 1-2-3 to a graphics service-center network. Led business planning, product definition, and channel-development programs, resulting in value-added reseller agreements with IBM, Lotus, and AT&T.• Manager Marketing Communications, Equatorial Communications (GTE)Implemented corporate marketing program for first satellite data networks using micro earth stations for transaction processing and collaborative computing. Planned and coordinated engineering development of interactive networks for electronic malls, facsimile, and multimedia education. Company acquired by GTE.• Marketing Director, Cohesive Network (DCA)Responsible for marketing strategy and roll-out of T1/T3 voice-data networks. Produced consultative sales campaign with advertising, publicity, direct marketing, trade shows, sales literature, and executive seminars. Established leadership in private ISDN market with sales increase from $2 million to $27 million in one year. Company acquired by Digital Communications Associates (DCA).• Director Marketing, Mirus CorporationPlanned and produced marketing programs for Apple-funded startup. Established brand leadership in desktop-presentation market, generating 13,000 sales leads in six months through coordinated advertising, publicity, trade shows, and direct marketing to support retail sales and value-added resellers. Company acquired by private investors.

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  Hewlett-Packard

  • Group Marketing Communications Manager

    • Apr 1981 - May 1983

    Managed 25-person communications department providing services to four divisions supporting HP's billion-dollar business-computer line. Directed largest integrated product launch in company's history, introducing 28 major new office-automation products.

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  Datapoint

  • Director Corporate Communications

    • Jan 1980 - Apr 1981

    Responsible for advertising, sales literature, technical publications, trade shows, and audio-visual productions for $320 million manufacturer of personal computers for information processing and communications management.

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  Four Phase Systems (Motorola)

  • Director Marketing

    • May 1970 - Jan 1980

    Planned and directed all marketing and corporate communications programs from Four Phase's inception to listing in Fortune 500. Personally created, wrote, and produced all advertising, sales literature, marketing presentations, and product publicity from startup to $150 million revenue. Company acquired by Motorola.

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  Hewlett-Packard

  • Market Development

    • Oct 1966 - Apr 1970

    • Sales Promotion Manager, International OperationsDirected marketing campaigns for HP products produced in Japan, Germany, and Scotland.• Product Manager, Data Systems DivisionDirected marketing of data-acquisition systems including HP's first minicomputers. Created and published application literature. Developed cooperative marketing programs with major time-sharing services.• Market Development Engineer, Data Systems DivisionConducted field training, produced video programs, published competitive analyses, and wrote sales literature.• Applications Engineer, Dymec DivisionSupported sales of digital instrumentation systems in domestic and international markets. Conducted sales calls, provided technical consultation, performed system analyses, and prepared sales proposals.