Experience

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  EB Medicine

  • Norcross, Georgia, United States

  • Director of Revenue Growth

    • Oct 2023 - Present
    • Norcross, Georgia, United States

    EB Medicine is a leading provider of Continuing Medical Education for emergency and urgent-care clinicians. I'm leading a team to maximize revenue and retention, promote new products, and grow profits.

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  Mequoda Systems

  • Greater Boston Area

  • Senior Vice President Marketing

    • Jun 2016 - Sep 2023
    • Greater Boston Area

    Mequoda Systems is America’s leading authority on Multiplatform Publishing Strategy.Last year, our free articles, handbooks and training courses were downloaded more than one million times. Focusing on content marketing, multiplatform product development and strategic revenue optimization, our research, development and consulting teams can help you dominate your niche. Each year, a select group of organizations participate in our Strategic Planning, System Development and Revenue Optimization programs.

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  Dugan Consulting Company

  • Washington, DC & Boston, MA

  • Principal

    • Jun 2015 - Jun 2016
    • Washington, DC & Boston, MA

    • Advised about and managed direct-mail marketing campaigns, aligned with email and Website promotions.• Developed strategic business plans, including branding, sales and marketing, community and press relations, and customer-centric strategies and tactics.• Created Website launch & re-launch plans, including content-creation strategies; traffic-building tactics; and marketing campaigns.• Planned and executed SEO campaigns and other Website traffic-building tactics.• Consulted about high-level executive management strategies, best practices, and benchmarking.

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  Center for Science in the Public Interest

  • Washington D.C. Metro Area

  • Deputy Executive Director

    • Oct 2011 - Jun 2015
    • Washington D.C. Metro Area

    (Recruited back to organization where previously served from 1988-1997)• Planned and executed new Website launch and deployed tactics that drove dramatic growth.• Created new product line--special reports, booklets, and Webinars--and a new revenue stream.• Spearheaded marketing initiatives to improve results and bottom line.

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  The Pohly Company

  • Greater Boston Area

  • Vice President & General Manager, Step By Step Marketing Division

    • Jan 2006 - Sep 2011
    • Greater Boston Area

    • Responsible for newsletter and Website launches.• Created entire new line of products, including special reports and Webinar series. • Assisted with company-wide business development efforts to market professional business services, including Website re-launch, lead generation, and follow-up.

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  Briefings Publishing Group (formerly Georgetown Publishing House)

  • Washington D.C. Metro Area

  • Publisher, Group Publisher, and Managing Director

    • Sep 1997 - Sep 2005
    • Washington D.C. Metro Area

    • Responsible for managing and promoting eleven newsletter products and a complementary line of special reports, booklets, and videos for business executives on communication, sales and marketing, customer service, leadership, management, and trend-spotting.• Spearheaded customer research efforts for new-product development concepts and customer-centric communication campaigns.• Managed all aspects of the publishing business’ operations.

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  Center for Science in the Public Interest

  • Washington D.C. Metro Area

  • Membership Marketing Director

    • Aug 1988 - Aug 1997
    • Washington D.C. Metro Area

    • Led efforts to market memberships in non-profit organization and subscriptions to Nutrition Action Healthletter, growing revenue and influence. Grew membership and active paid subscriber file from 110,000 in 1988 to 1 million in June 1997.• Developed new programs for increasing membership and fundraising revenue, quadrupling many revenue streams.• Spearheaded initiatives to optimize printing, mailing, and postal technologies for improving mail deliverability to customers and to save money.