Experience

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  lululemon

  • eCommerce Lead

    • Mar 2024 - Present

    eCommerce leader driving User Generated Content to help customers throughout the buying journey; as and to drive online conversion, CSAT, URM and Brand Perception.

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  Dell Technologies

  • Global Ratings and Reviews Owner for Dell.com

    • Sep 2020 - Present

  • Dell.com SEO Lead US: Canada, ANZ -- Ratings & Reviews / Q&A Dell.com Global Lead

    • Mar 2018 - Sep 2020

    North America SEO business lead. Global Ratings and Reviews owner. Global Dell.com Q&A owner.

  • Online Producer EnA - Parts, Networking, Accessories, Audio, Storage, Power, Cases

    • Sep 2015 - Mar 2018

    Online Producer for Categories - Parts, Networking, Accessories, Audio, Storage, Power, Cases at Dell.

  • Online Producer

    • Sep 2014 - Mar 2018

    Online Producer for Services and Desktop/ All In One PCs for the US Consumer market. As Services Producer I merchandised the best week in Dell's history totaling $10.1 M in revenue and $9.5M in margin.

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  Landes Bioscience Publishing

  • Austin, Texas Area

  • Web Content Manager/Web Developer

    • Sep 2001 - 2006
    • Austin, Texas Area

    Developed strategic plan to migrate from traditional print/mail publishing model to online subscriptionbased publishing model.♦ Launched platform to sell digital subscriptions of research journals such as “Cancer Biology and Therapy” to research institutions and individuals resulting in hundreds of annual institutional subscribers.♦ Implemented platform to download medical handbooks such as “Tropical Dermatology” to PDAs.♦ Generated revenue from legacy assets by launching subscription based “Eurekah Bioscience Database”.♦ Increased efficiencies by designing and coding a flexible PHP/MYSQL CMS (content management system), allowing journal coordinators to upload the latest information without technical knowledge, improving time to market, new journal development and increasing value of online subscriptions services.♦ Designed and implemented ecommerce platform to sell printed medical and research books using CMS.♦ Provided pre- and post- sales customer support to librarians at subscribing institutions; analyzed and reported institutional subscription usage as well as provided phone/ email customer service.♦ Improve customer experience by gathering and analyzing feedback from department heads, subscribers, purchasing agents, remote editors, sales and marketing staff; implemented product changes.♦ Managed relationships with outside consultants for the Eurekah Bioscience consultancy, a new business that paired biotech investors with experts in niche research fields.