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Bio

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Here is the crafted bio: William (Bill) Krupka, a seasoned multimedia expert, has spent over two decades honing his craft in television news, video production, and digital media. As a newsroom leader at WWMT-TV News Channel 3, he has earned three Michigan Broadcast Emmy nominations and numerous Associated Press and Michigan Association of Broadcasters Awards. Prior to that, Bill worked as a Senior Multimedia Design Specialist at AmeriFirst Home Mortgage, developing and executing successful video marketing strategies, and as a News Editor at WWMT-TV News Channel 3, where he trained colleagues and managed the tape archival system. Bill holds a Bachelor's Degree in Television & Digital Media Production from Ferris State University and an Associate of Arts in Broadcasting from Delta College. He is certified in Adobe Captivate 2017 Essential Training and has expertise in video editing, social media, and public relations.

Credentials

  • Adobe Captivate 2017 Essential Training
    LinkedIn
    Jun, 2018
    - Apr, 2026
  • Adobe Captivate 2017: Animations and Effects
    LinkedIn
    Jun, 2018
    - Apr, 2026
  • Adobe Captivate for Systems Training
    LinkedIn
    Jun, 2018
    - Apr, 2026
  • Captivate 2017: First Look
    LinkedIn
    Jun, 2018
    - Apr, 2026
  • Learning Management Systems (LMS) Quick Start
    LinkedIn
    Jun, 2018
    - Apr, 2026

Experience

  • WWMT-TV News Channel 3
    • Kalamazoo, Michigan, United States
    • News Photojournalist
      • Sep 2023 - Present
      • Kalamazoo, Michigan, United States

      Newsroom leader with proven skills in shooting, writing and editing news stories on a daily basis for broadcast on air and online.Proficient with Grass Valley Newsedit,Final Cut Pro and Avid non-linear edit systems along with LiveU transmission. Also proficient with all Microsoft programs and several online social media platforms. Nominated for three Michigan Broadcast Emmys'Winner of numerous Associated Press AwardsWinner of numerous Michigan Association of Broadcasters Awards

    • United States
    • Financial Services
    • 300 - 400 Employee
    • Senior Multimedia Design Specialist
      • Jun 2017 - Jun 2022

      As a member of the Learning & Content Development team I am responsible for designing and producing all the visual elements and multimedia assets used in online learning/training courses. Additionally, I share some responsibility for the building and production of online courses inside the learning management system.I also collaborate with the Learning & Content Development Supervisor and Specialist(s) and the Policy & Procedure Development team to bring content to life by transforming script or presentation concepts and ideas into engaging visual and interactive elements (animations, illustrations, diagrams) for use in online learning/training courses. They have the creative ability to conceptualize and render visual media for the optimal user learning experience Part of my daily and weekly routine includes:Collaborate with Learning & Content Development team, Policy & Procedure Development team, and SMEs from other departments to bring online learning content to life through graphic design and multimedia.Design, develop, and refine graphics and animations for training courses; create multimedia and video content. Edit live action video as needed and output in the appropriate format for play on a variety of platform types and in courses. Create new audio recordings and edit existing audio recordings as needed for all learning/training courses.Adhere to and contribute to Learning Management System (LMS) branding, look, and feel. Utilize templates for consistent user design and rapid production. Design quizzes, mini-games, and meaningful course interactions to increase learning and retention.Ensure that courses are SCORM compliant and that they conform to standards established for the LMS. Work with broader team and stakeholders for review, revision, and deployment of courses and assets. Assist as needed with the management and administration of the learning management system..

    • Senior Marketing Specialist-Video
      • Feb 2013 - Jun 2017

      As the Senior Video Marketing Specialist at AmeriFirst Home Mortgage, I helped the Director of Marketing build a video presence, including input on video strategy. We explored various video platforms such as YouTube, Vine, Facebook, Wistia and Instagram. Focusing mostly on YouTube educational videos, we drove qualified traffic (warm leads) to our website to help convert views into leads. Part of my daily and weekly routine includes each aspect of video production from start to finish:-brainstorming video strategy-brainstorming video subject ideas-pre-production-set design-storyboarding-script writing/editing -lighting -audio engineering-shooting-editing-post-production-graphics-music selectionProjects and milestones:-Housing Market Update series-Welcome Home Stories (case study videos)-Selling the Dream series-interview videos-news-style stories-internal communication videos with Senior Leadership-YouTube audience growth of 3x-500+ videos produced-film-style stories for internal eventsAdditional duties include:-social media management-multiple Twitter account posting, monitoring & analyzing-website article promotion

    • United States
    • Media Production
    • 1 - 100 Employee
    • Photojournalist/Satellite truck operator
      • Mar 1992 - Feb 2013

      Newsroom leader with proven skills in shooting, writing and editing news stories on a daily basis for broadcast on air and online.Drive, setup, and operate microwave truck.Drive, setup and operate satellite trucks on location. this includes locating satellites, coordinating with various satellite companies, and various CBS affiliatesProficient with Grass Valley Newsedit, and Final Cut Pro non-linear edit systems. Also proficient with all Microsoft programs and several online social media platforms. Nominated for three Michigan Broadcast Emmys'Winner of numerous Associated Press AwardsWinner of numerous Michigan Association of Broadcasters Awards

    • News Editor
      • Oct 1991 - Mar 1992

      Edited the 6:00pm and 11pm newscastsWrote stories for the newscastsTrained fellow employees on the rules of and the use of editing equipment Coordinated the use of the edit baysWorked under strict deadlinesManaged the tape archival system and monitored tape usage and supply levelstook all national and local video feedsMaintained air check tapesPromoted within six months of employment

Education

  • 1989 - 1991
    Ferris State University
    Bachelor’s Degree, Television & Digital Media Production
  • 1987 - 1989
    Delta College
    Associate of Arts in Broadcasting, Television Production

Suggested Services

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Industry Focus. “Broadcast Media”

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