Okay, let’s calculate this. So Willard has a broad set of skills, including sales, marketing, and leadership. His experience in CRM and sales strategy are valuable in the tech industry, particularly in San Francisco. Considering his skills and location, I’m estimating his hourly rate to be around $250. This is in line with national averages for sales and business development professionals in the Bay Area, who often charge $200-$300 per hour. However, Willard’s strong background in marketing and public speaking may justify a premium, so I’m rounding up to $250.