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Will White

Senior Sales Executive at WTXL ABC 27
Intro Book
Seasoned sales professional with expertise in marketing strategy and leadership.
  • Claim this Profile
Location
Tallahassee Metropolitan Area, US
Skills
  • Advertising
  • Sales
  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Show all
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Bio

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Topline AI
Will White is a seasoned sales professional with extensive experience in marketing strategy, advertising, and leadership. He has held various roles, including Senior Sales Executive, Business Consultant, and Marketing Consultant, at companies such as WTXL ABC 27, Southeastern Paper Group, and First Data Corporation. Will holds a Bachelor's Degree from the University of Florida and has obtained several certifications in customer service, marketing, and sales.

Credentials

  • Customer Service: Creating Customer Value (2015)
    LinkedIn
    Jan, 2022
    - Apr, 2026
  • Learning to Write Marketing Copy
    LinkedIn
    Jan, 2022
    - Apr, 2026
  • Sales Negotiation
    LinkedIn
    Jan, 2022
    - Apr, 2026
  • Business Etiquette: Phone, Email, and Text
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Effective Listening
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Learning Outlook 2016
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Marketing Foundations
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Marketing Foundations: Integrated Marketing Strategies
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Online Marketing Foundations (2018)
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Sales Pipeline Management
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Teamwork Foundations (2015)
    LinkedIn
    Dec, 2021
    - Apr, 2026

Experience

  • WTXL ABC 27
    • Tallahassee, Florida, United States
    • Senior Sales Executive
      • Dec 2021 - Present
      • Tallahassee, Florida, United States

      As an account executive, I help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.

  • Southeastern Paper Group
    • United States
    • Wholesale
    • 300 - 400 Employee
    • Business Consultant
      • Sep 2018 - May 2020

      (2020) Servicing existing client base while growing portfolio via serviceand penetration strategies. DUE TO COVID-19 PANDEMICEMPLOYMENT DISCONTINUED.(2019) Establish Southeastern Paper Group Brand adding 42 accountsto assigned territory, generating 183k in revenue. (Q1: Finished with118% goal attainment); (Q2: Finished with 173% goal attainment); (Q3:Finished with 177% goal attainment); (Q4: Finished with 116% goalattainment). RANKED 5TH OF 16 EXECUTIVES 153% YTD Goal.(2018) Launched and established Southeastern Paper Group Brandinto New Territory. Adding 26 new accounts generating 86k in revenue(Q3 & Q4). 288% to YTD goal

    • Business Consultant
      • Sep 2018 - Apr 2020

      Responsible for maintaining company’s marketing material for preferred manufacturers, including sample displays, training & literature company. Developing and Closing New Business. Developing the strong client relationships over time that provide significant input into planning company’s product, price and service strategies. Servicing the existing client base while growing portfolio via service and penetration strategies.

  • First Data Corporation
    • Tallahassee, Florida
    • Business Consultant
      • Aug 2016 - Aug 2018
      • Tallahassee, Florida

      Generate business leads to source sales opportunities. Present innovativecommerce technology solutions to help small to medium sized businesses.Retain clients by building relationships, growing portfolios and crossconsulting.Consistently ranked in top 15% of southeast region for sales of newlylaunched products.(2018) Q1 : 38accts/ valued @ 44.8K Q2 : 41accts/valued @ 37.6K (2017) Q1 :28accts/ valued @ 22.9K Q2 : 38accts/29.7K Q3 : 33accts/ valued @ 27.9K Q4 : 28accts/ 33.4K (2016) Q4 :48accts/ valued @ 37.2KResponsible for supporting all aspects of sale, from pre-sales, quotesand contracts. Coordinate demonstrations, installations and customertraining Demonstrated high level of consultative sales skills andproduct knowledge required to convert customer needs to sales.Organized and oversaw solid business portfolio bringing in 111% ofrevenue objective in 2 years

  • YP
    • Tallahassee, Florida Area, Jackson
    • Marketing Consultant
      • Jan 2006 - Jun 2016
      • Tallahassee, Florida Area, Jackson

      Developed and executed sales strategies and business plans to achieveconsistent sales and drive revenue growth within assigned territory. Preparedcorporate business proposals and delivered executive presentations utilizingvisual and sales aids to demonstrate the value of innovation YP advertisingsolutions daily.Consistently performed as top sales representative exceedingaggressive sales quotas.(2016) 147% of YTD objective. (2015) 161% of YTD Objective(2014) Ranked within 1st Quartile #43 out of 353 SoutheastRepresentatives.(2013) 111% of YTD Objective. (2012) 147% of YTD Objective. (2011)130% of YTD Objective.(2008) 295% of YTD Objective. (2007) 254% of YTD Objective (2006)288% of YTD Objective.Trained and mentored new sales representatives to inspire and assist inincreasing sales goals for southeast territory. Represented YP atChamber of Commerce meetings and related events.

Education

  • 1990 - 1995
    University of Florida
    Bachelor’s Degree, Commercial Manangement

Suggested Services

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Industry Focus. “Marketing and Advertising”

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