Experience

• 

  Helika

  • Chief Marketing Officer, Co-Founder

    • Jan 2023 - Nov 2023

    As the driving force behind Helika's marketing, branding, content, and community engagement strategies, I was instrumental in transforming the company from a fledgling start-up to a prominent brand in the Web3 gaming and NFT space. My role at Helika was a blend of strategic vision, creative execution, and effective team & project leadership. My notable contributions included:Branding: I was the architect for Helika's unique identity, curating its name, visual aesthetics, and overall brand persona across multiple platforms - web/mobile, social media, corporate/sales/ad materials, merchandise, and event production.Content: I developed the company’s content strategy which included building and scaling a creator program of top gaming Key Opinion Leaders to create high impact content for Helika. My ability to research, source, negotiate, and handle payment for over 20 content creators fueled our program that skyrocketed Helika's social media presence from zero to tens of thousands of engaged followers within 6 months.Product Marketing: My product marketing strategy included researching and writing compelling case studies, in-depth blog articles, and product-focused social media posts. I also wrote/designed go-to-market sales materials and blueprinted the Helika Newsletter, which keeps our existing customers and potential leads updated on Helika’s latest offerings.Communications: I nurtured relationships with 20+ clients/partners, seamlessly managing partnership announcements, marketing communications, and joint content collaborations.Live Operations: I coordinated conference event planning and execution, secured live speaking panels for our core team, and arranged weekly thought leadership speaking engagements across social platforms including Twitter spaces, Discord community calls, and podcasts.

• 

  CentPourCent

  • Los Angeles, California, United States

  • Co-Chief Executive Officer, Co-Founder

    • 2015 - 2022
    • Los Angeles, California, United States

    I co-founded CentPourCent (CPC) in 2015 as a premiere marketing, PR, and branding firm serving major music artists, influencers, and entertainment brands. I wore many hats and was responsible for overall strategy, branding, product marketing, business development, and client relations. My notable contributions included:Branding: I helped to architect for CPC’s unique identity, curating its name, visual aesthetics, and overall brand persona across multiple platforms - web/mobile, social media, corporate/sales/ad materials, merchandise, and event production.Business Development: My knack for fostering relationships and securing lucrative deals played a crucial role in attracting and retaining some of CPC's top clients, including industry giants like SONY/Warner/Universal, renowned brands like Bacardi and Riot Games, and prominent artists and influencers such as Diplo, Zedd, KSI, and King Bach.Music Production & Artist Management: At CPC, I spearheaded the creation of the globally recognized electronic music vocal collective, NEVVE, which continues to provide vocals for some of the world's leading DJs and has garnered billions of impressions across Spotify, Youtube, Soundcloud, and other major online platforms.

• 

  M-Eazy Music

  • Europe

  • Co-Chief Executive Officer, Co-Founder

    • 2007 - 2015
    • Europe

    I co-founded M-Eazy Music in 2007, which is now a strategic joint venture with SONY Music. Our mission was clear - to produce, write, and manage top-tier entertainment artists in the USA and Europe. I played several key roles in marketing, business development, and creative services including writing & producing hits for top-tier artists like Justin Bieber, 50 Cent, Kylie Minogue, Akon and many more. Additionally I scouted up & coming talent to sign to our roster, including many acts which topped the Billboard charts internationally. And throughout I led business development, sourcing new deals and partnership opportunities which ultimately helped secure major joint venture deals, initially with Universal Music Group, and now SONY Music.