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Bio

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Credentials

  • Product Psychology Masterclass
    Growth.Design
    Apr, 2024
    - Apr, 2026

Experience

    • Australia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Senior Product Manager
      • Feb 2022 - Present

      Senior Product Manager for MedAdvisor’s global products, innovation and new markets• Doubled the efficiency of chronic disease program product, leading to 4x profit• Boosted consumer app conversions 2x through new onboarding process• Led global product vision and strategy through in-depth research and analysis• Launched Innovation Lab, designing and leading pivotal AI and other business experiments

    • Product Lead (Asia)
      • Sep 2019 - Feb 2022

      Employee #1 in joint-venture with Zuellig Pharma to bring MedAdvisor products to SEA markets• Led cross-functional strategic joint venture with Zuellig Pharma in SEA markets• Launched new eCommerce marketplace in Philippines from 0 to 1 • Launched chronic disease management programs product across multiple markets

    • Customer Marketing Specialist
      • Aug 2017 - Sep 2019

      Lead marketing for MedAdvisor’s general practice, pharmacy and pharmaceutical customers• Grew pharmacy customer base 40% over 2 years through integrated marketing campaigns• Orchestrated go-to-market strategy for new GP product, tripling GP customer base• Generated 2x sales leads in pharmaceuticals with targeted campaigns• Key in securing grants and shaping policy responses to environmental changes

    • Content Manager
      • Jul 2016 - Aug 2017

      Content marketing lead for vaccines franchise across SEA• Led content channel for digital marketing transformation project spanning 10 APAC markets• Ran several successful regional webinars and conference events broadcast across SEA

    • Future Leaders Program
      • Jan 2014 - Jul 2016

      Marketing, Sales and Government Affairs roles• Managed the Haemotology portfolio and supported two reps, delivering 25% YoY growth• Accelerated a Chronic Lymphocytic Leukemia product launch by 12 months• Achieved top state market share as sales rep for new respiratory product• Led the rebuilding of the vaccines industry group in Australia as the Secretariat for MAVIG

  • GlaxoSmithKline Australia
    • Melbourne, Australia
    • Marketing Associate
      • Jan 2012 - Jan 2013
      • Melbourne, Australia

      Supporting Vaccines Marketing, in particular supporting launch of government schedule paediatric vaccines.

Education

  • 2020 - 2022
    Imperial College London
    Global Master of Public Health, Public Health
  • 2010 - 2013
    RMIT University
    Bachelor of Business (Marketing), Marketing

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Industry Focus. “IT Services and IT Consulting”

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