Experience

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  Paywise Salary Packaging & Employee Benefits

  • Australia
  • Financial Services
  • 1 - 100 Employee

  • General Manager Marketing

    • Apr 2023 - Present

  • Executive Manager, Marketing

    • Feb 2022 - May 2023

    I focus on facilitating sales growth, enhancing customer loyalty and advocacy, and building brand equity. As a one-person-team, I manage the strategy and execution of initiatives such as: • End-to-end customer contact strategy to optimise customer experience and leverage commercial opportunities. • Automated marketing capabilities and other initiatives to assist Sales teams generate and nurture leads and retention opportunities. • Member and employer communications. • Other marketing collateral and activities including social media (organic and paid), digital advertising, video, promotional items and printed material. • Website management. • Establishment of market insights via customer research, data analysis and frontline staff. • Overall management of the Paywise brand.

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  Bankwest

  • Perth, Western Australia, Australia

  • Marketing Outcome Owner

    • Feb 2021 - Feb 2022
    • Perth, Western Australia, Australia

    In this Senior Manager role I was able to leverage my marketing, financial services and corporate experience to develop customer propositions and oversee the execution of integrated marketing campaigns for home loan products. Key focus areas: • Establish insights from internal and external market data.• Develop home buyer customer segment profiles outlining attitudes, behaviours and market trends.• Develop Customer Value Propositions for home buyer market segments to support campaign and product development and broader organisational strategy.• Creative and media agency liaison to plan, create and implement marketing initiatives for maximum impact. • Work with sales channels to ensure mutually beneficial outcomes.

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  RESIMAC Limited

  • Perth / Sydney, Australia

  • Head of Marketing

    • Nov 2016 - Feb 2021
    • Perth / Sydney, Australia

    This role saw me managing the marketing operations for the range of brands within the Group’s operations in Australia and New Zealand, including Resimac, homeloans.com.au and State Custodians.Key Responsibilities:• Leadership of a team of nine FTE spread across four locations in two countries• Development and implementation of the organisation’s marketing strategies for acquisition (across multiple channels) and retention• Corporate marketing activities including ASX releases, annual reports and investor presentations• All company communications including advertising, public relations, social media and customer correspondence• Management of the Group’s portfolio of brands• Championing the customer’s interests in business decision making• Management of sponsorship-related relationships with community and commercial partners• Ensuring compliance of all communications with industry regulations• Internal and external stakeholder management

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  Homeloans Ltd

  • Perth, Australia

  • National Marketing Manager

    • May 2009 - Nov 2016
    • Perth, Australia

    This executive position primarily saw me responsible for the planning and implementation of Homeloans’ marketing strategy. Reporting to the CEO, I also had oversight of the operations of the online sales and IT functions, managing teams in Perth and Manila.Key Responsibilities: • Development of B2B and B2C marketing plans and tactical initiatives focusing on client acquisition, retention and optimisation • Brand management • Communications to internal and external stakeholders including staff, customers, brokers and investors • Member of the Group pricing committee and responsible for management of complex interest rate tables • Management of the direct sales function which included the creation and development of the iMortgage brand • Events, including broker incentive trips • Compliance and crisis management • Other marketing disciplines including market research, social media (B2B & B2C) and public relations • Provide the Board with regular and ad hoc reporting, business cases and other collateral

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  KPMG Australia

  • Perth, Australia

  • Business Development Manager / Senior Consultant – Marketing & Business Development

    • Jul 2008 - May 2009
    • Perth, Australia

    The key responsibility of my roles at KPMG was business development. I was initially based within the Marketing team providing strategic marketing and business development support to ‘Line of Business’ groups including Financial Services, Mining, Oil & Gas and Government. I then transitioned to the WA Chairman’s office to assist in the management of key WA clients and targets. I also worked within the Climate Change and Sustainability team.

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  Aviva plc

  • London, United Kingdom

  • Propositions Manager – Corporate Partnerships (Financial Services & Affinities)

    • Nov 2006 - Jun 2008
    • London, United Kingdom

    Working within the Marketing department and across a number of Aviva brands, this role involved championing both corporate and individual customers, by coordinating sales, communications and operational stakeholders to deliver on customer needs.

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  RAC WA

  • Perth, Australia

  • Product Group Manager – Travel & Leisure

    • Jan 1996 - May 2006
    • Perth, Australia

    After holding a number of different positions at RAC, my most recent role was within the ‘Strategic Product Management’ department, where I had accountability for all products within the Travel & Leisure ‘product group’, including maps, travel guides, flights, accommodation and insurance.As part of the role I was the state representative on the AAA Tourism management committee, governing body of accommodation star ratings and other tourism matters in Australia. Other roles at RAC:- Tourism Product Manager - managing tourism products and the RAC Touring department.- Wholesale Travel Manager - managing the team that coordinated intrastate, interstate and international travel packages and tours, to be sold via RAC’s retail network- Wholesale Travel Supervisor / Product Coordinator- Group Tours Consultant