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Bio

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Wilfred Martis is a seasoned executive with expertise in product marketing, automotive, and technical marketing. He has co-founded several companies, including GrabScanGo and Triaza, and held leadership roles at Intel Corporation, Satyam, and Soraa. Martis has a strong educational background in engineering and business, with an MBA from The Wharton School and an MSEE from South Dakota School of Mines and Technology.

Experience

  • GrabScanGo
    • Cerritos, California, United States
    • Co-Founder
      • Feb 2018 - Present
      • Cerritos, California, United States

      GrabScanGo sets up & runs lobby markets for hotels, so hotel managers can:1) focus their staff on higher-value activities,2) delight their guests with an attractive, well-stocked, self-checkout market, and3) generate a zero-cost revenue stream.

    • Co-Founder
      • Jan 2022 - Present

      Triaza partners with entrepreneurs from Pre-Seed to Series A to operationalize their marketing and growth.

  • CHARIOTZ Inc.
    • San Francisco, CA
    • Founder
      • Aug 2013 - Present
      • San Francisco, CA

      CHARIOTZ is an online marketing platform for the automotive customization and restoration industry.It is where enthusiasts looking to modify or restore their cars get inspiration, ideas & information from modification/restoration businesses & other enthusiasts.• Automotive businesses use ...

  • Soraa
    • Fremont, CA
    • Vice President of Marketing & Business Development
      • Dec 2011 - Jul 2013
      • Fremont, CA

      Soraa was a leading developer of LED lighting products based on gallium nitride on gallium nitride (GaN on Gan™) semiconductor technology; The company was founded by 2014 Nobel Laureate Shuji Nakamura, and was backed by over $100 million in funding from Khosla Ventures, NEA, NGEN Partners, and An...

    • General Manager, Retail Consumer Electronics, Digital Home Group
      • Jul 2009 - Dec 2011

      Instrumental in establishing Intel in Consumer Electronics – a multi-billion dollar "beyond the PC" opportunity; Established the Smart TV category; Launched several breakthrough products from leading OEMs• Led the Retail CE business unit, which addressed the Digital TV, Blu-ray Player, and Over-the-Top box markets• Built the Smart TV strategy for Intel, and drove all aspects of the business, including planning, marketing, program management, customer & ecosystem engagements, applications engineering & customer enabling• Enabled & launched the world’s first Google TV products from Sony and Logitech, Boxee products from DLink and Iomega in several countries around the world, and other breakthrough products, including the Toshiba TV with Yahoo Widgets, Cisco umi Telepresence system, and Kaleidescape Blu-ray Player/Server

    • Director of Platform Strategy & Planning, Digital Home Group
      • Mar 2008 - Jul 2009

      • Drove the platform strategies for Intel’s entry into the consumer electronics market• Defined and drove winning system-on-chip products and platforms for the new era of Smart TV

    • Director of Marketing, Consumer Electronics Group
      • Feb 2004 - Mar 2008

      • Drove all aspects of marketing, including business development, product marketing, ecosystem engagements, marketing programs and business operations• Launched the world’s first HD-DVD Player with Toshiba, and several Set-Top Boxes from Thomson, Samsung & Tatung for worldwide TV operators• Won Intel’s largest-ever Set-Top Box deployment at Chunghwa Telecom in Taiwan

  • Satyam
    • Santa Clara, CA
    • General Manager, Strategic Accounts
      • Jun 2002 - Feb 2004
      • Santa Clara, CA

      Satyam was the 4th largest Indian Consulting & IT Services firm, with a presence in 45 countries, 290 global clients, including more than 80 Fortune 500 companies; Annual Revenue of ~$1B; Acquired by Tech Mahindra• Led the Sales team that delivered annual services revenue of over $10M from cu...

  • Vistify
    • San Francisco, CA
    • Founder & CEO
      • Aug 1999 - May 2002
      • San Francisco, CA

      Vistify was a portfolio company of the Silicon Valley Panasonic Incubator; Developed the world’s first Internet Consumer Appliance platform (“iBot”) and Web-services-based software to deliver Internet Services to the platform; Made Fortune Small Business magazine’s “FSB 25” list in 2000 • Created...

  • Intel Corporation
    • Chandler, AZ
    • Product Marketing Manager, Technical Marketing Manager, Systems Engineer
      • Feb 1992 - Aug 1999
      • Chandler, AZ

      Product Marketing Manager, Home Products Group• Managed the Product & Technical Marketing Team; Responsible for the creation and execution of the business plan, marketing strategy and marketing plan focused on Set-Top Boxes for worldwide TV operators Technical Marketing Manager, Embedded Comp...

    • Maintenance Engineer
      • Oct 1987 - Jan 1989
      • Kuwait

      • Solely responsible for installation, operation and maintenance of the entire factory's instrumentation and electronic equipment

Education

  • 1996 - 1998
    The Wharton School
  • 1989 - 1991
    South Dakota School of Mines and Technology
  • 1982 - 1987
    Bangalore Institute of Technology

Suggested Services

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Industry Focus. “Computer Hardware”

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