Experience

• 

  Montego Pet Nutrition

  • South Africa
  • Manufacturing
  • 200 - 300 Employee

  • Marketing Executive

    • Feb 2021 - Present

    Executive functions• Develop, implement and review short and long-term business objectives.• Conceptualise marketing strategy based on business objectives.• Research and initiate new business or channel opportunities that adds value to the company.• Report monthly to EXCO on the executed marketing activities.• Provide input and manage activities on business decisions related to staff, expansions, strategic projects and other relevant scenarios discussed on EXCO level.Management functions• Manage budgets, monthly reports and year plans across eight brands• Fulfill cross-functional tasks between Sales, Production, Logistics, IT, Quality, HR and Finance.• Serve on the Culture Committee and oversee the implementation of the culture program.Marketing Strategies and Campaigns• Develop annual TTL, ATL and BTL strategies.• Conceptualise marketing campaigns with the in-house Creative Agency.• Initiate campaigns and ensure that they are executed effectively.• Ensure that campaigns are successfully communicated to all retailers.• Measure post-campaign deliverablesSystems and Business functions• Develop and maintain the ordering / communication platform for retailers• Fulfill role as Stream-lead for ERP Marketing Module - MS D365 CEResearch & Development• Form part of the NPD committee• Conceptualise ideas to generate new sales, enter new markets and gain market-share• Oversee NPD projects from conceptualisation to implementation into marketInternational Marketing• Oversee international budget and campaign development.• Conceptualise campaigns for various countries across Africa.• Maintain the Band CI across multiple countries and languages.Internal Marketing & Communications• Conceptuallise campaigns• Measure and review the success• Oversee internal events• Initiate and maintain sponsorship and donations on a national level.• Oversee Montego Cares, the local community support function.

  • Marketing Manager

    • Aug 2014 - Feb 2021

  • External and campaign marketer

    • Nov 2012 - Jul 2014

  • Marketing Assistant

    • Nov 2011 - Oct 2012