Okay, let’s tackle this. So Wil Gonzalez has skills like Creative Direction, Concept Design, Graphics, and Architecture. He’s also proficient in Adobe Creative Suite. Location is Miami, Florida, which is a hub for creative industries. However, considering his skills and location, his rate might be on the lower side. I'd compare this to entry-level or junior creative professionals in the same field, who might charge around $50-$75 per hour. But since Wil has a broad range of skills, maybe he could charge slightly more. Let’s assume around $75 per hour, considering his expertise and location.