Experience

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  Mercedes-Benz (Thailand) Ltd.

  • Thailand

  • Senior Manager Event Management

    • May 2015 - Present
    • Thailand

    1. Event Strategic Planning:• Develop event plan as part of master marketing plan with the aim to achieve sales target and brand building objectives.• Provide regular feedback and reporting to management and related parties.• Lead, direct and deliver a comprehensive calendar of events, exhibitions and experiences whilst managing relationships with agencies and suppliers, tailoring events to the appropriate audience and remaining within budget.2. Brand Event Activities:• Plan, manage, and implement events of MBth brand activities as follows:o New product launcho Bangkok Int. motor show and Expo o MercedesTrophyo MB Driving Experienceo CRM and sponsorshipo Cross Functional dept. such as Fleet, C&EA, CS, and MBMTh• Ensure brand standard guideline with high degree of perfection within the brand’s claim to premium value and quality through brand and product experience as well as maximize sales opportunity.• Maintain standard feedback and evaluation to ensure key targets being fulfilled and continuous improvement of event organization.• Ensure the highest level of quality from external service providers and conduct regular audits and evaluation of their services vs cost.• Provide regular feedback and report to the management and other parties to ensure ROI and that other key objectives are actualized.3. Retail Marketing/Sponsorship/MBDE:• Coordinate/support/participate in other adhoc retail marketing projects and customer activities.4. Retail Marketing Bonus Program:• Supervise and support in terms of dealers’ communication and activities execution to be aligned with CI and guideline • Cooperated with auditors to find out the solution of incorrect submitted documents from dealers5. People development:• Keep abreast of information and knowledge necessary for professional and personal development.• Supervise and coach team members to optimise personal performance/growth as well as team achievement.

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  Nissan Motor Thailand

  • Assitant PR Manager

    • Jan 2009 - May 2015

    • Plan, develop and execute PR strategies and ensure the action plans are aligned with corporate/global communication and marketing plans• Lead a role in implementing PR activities/events - Press Conference, Product Model Launch, Media Roundtable, Media Group Test Drive, and Executives Interview in order to build brand awareness and product image among the public • Organize and execute Nissan corporate events and CSR activities to Nissan Customers, employees, media, and public• Brief & Pitch detailed concepts to selected organizer and then handling them to deliver productive outcomes within timeline and budget• Prepare an invitation, News Release, Article, Photo Caption, and Press Kit as well as controlling the production of other communication materials such as VDO, POP, Banner and J-Flag• Monitor daily news clipping of company, competitors, and industry and analyze media coverage as well as ROI & media values• Maintain a good relationship with media & journalists (Automotive, Lifestyle, TV, and Online) and also extend new relationship with non-automotive medias• Liaison with colleagues in supporting their activities such as Marketing Activities and Road Shows, Internal Affairs, and Dealer Conferences

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  Monde Nissin (Thailand) Co.,LTD

  • Brand Executive

    • Jan 2007 - Dec 2008

    • Monitor Cracker Cream Fill Products of Voiz Brand and create Marketing Plans and Action Plans in order to gain more volume and market share• Develop and implement marketing projects and consumer communication activities through new product launch and identifying market opportunities to increase more market share• Create and evaluate consumer promotion campaign and developing POP materials and Marketing Tools to support the event• Responsible for the market assessments – daily and weekly sales off-take, competitive movements, and sales trends in order to evaluate brand health.• Cooperate with sales team to implement in-store campaign, visual display, and sales training• Analyse data from Nielsen, field visit, wholesalers and end-consumers to support information of Brand review reported to Marketing Manager and Managing Director• Cooperate with Advertising and Media Agency for all marketing implementation and production both above and below the line – TV Commercial, Print Ads, Media Planning, and Direct Marketing

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  Monde Nissin (Thailand) Co

  • Volunteer Teacher

    • Jan 2008 - May 2008

    • Support sales team (Channel Development) in setting up Monde Nissin (Thailand) distribution offices called Van Sales in Phitsanulok and Nakhon Ratchasima province • Interpret know-how from Filipino teams to Channel Development Specialist• Train Sales staffs to acknowledge their responsibilities and follow Basic Calling Procedure • Evaluate and revise the process to be more effective and also monitoring Daily Coverage Report in order to know performance of all operation teams.

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  Kuron Corporation Limited

  • Product Manager

    • Jun 2005 - Dec 2006

    • Support Category Brand Manager to monitor beauty products category - Skin care (Tissue and Crystal Mask) , Facial massager and Personal care (For Fun for Men) • Create & implement the Marketing Plan includes Product Event, and Road Show• Create & supervise the suppliers for production of Packaging, Brochure, POP materials and Marketing tools• Liaison with Sales Teams in proposing new products to buyers and conducting product training to personal consultants • Monitor the monthly sales report and develop more creative action plans to achieve sales target