Experience

• 

  Primedia Broadcasting

  • Cape Town

  • Brand Activation Manager

    • Apr 2013 - Present
    • Cape Town

    • Assist Station manager with co-ordination of station events/Promotions• Conceptualisation and forward planning of station events/promotions• Internal communication and briefing regarding station events/promotions (various departments including Production, Programming, News, Online and Promotions)• Work with publicity regarding station events/promotions with PR Manager (compiling draft media releases for pre and post publicity for station PR agency)• Support other members of the department regarding station events/promotions• Liaise with the clients, media, suppliers and sponsors• Branding and corporate identity at station events/promotions and functions• Liaise with promotions manager• Co-ordination of internal events for the station – staff meetings, annual conventions, end of year functions, etc.• Understanding of markets• Teamwork within the department• Accurate briefing of projects to all the relevant departments involved with the promotions and events• Maximising image of the Stations across multiple disciplines and platforms• Responsible for opportunities to associate brands with, in line with the strategy• Responsible for workflow and responsibilities• Management and development of Brand Activators• Responsible for Ground Patrol outputs, staffing, logistics, functions and contracts• Sponsorships/promotions and competitions• Custodians of the brand at all times• Overall management of the Brand budget• Responsible for creating and building relationships with key stakeholders including CSI• Responsible for creative outcomes per project• Monthly reporting of all activations and business related activities to the Station Manager• Keeping up to date and knowledgeable with regards to company information, audience figures, marketing, on-air campaigns and promotions and media related information

• 

  Primedia Broadcasting

  • Cape Town Area, South Africa

  • Events Coordinator

    • Feb 2007 - Mar 2012
    • Cape Town Area, South Africa