Experience

• 

  Greeff Christie's International Real Estate

  • Cape Town, Western Cape, South Africa

  • Senior Copywriter

    • Aug 2022 - Present
    • Cape Town, Western Cape, South Africa

    2023 WINNER: CEO AWARD- Conceptualise and craft clear, engaging, and on-brand copy for a variety of marketing collateral, including property listings, blog articles, email campaigns, social media posts, and sales materials- Collaborate closely with the real estate agents and in-house design, PR, and marketing teams to develop integrated campaigns that elevate the company's brand identity, messaging and market reach- Conduct in-depth research on industry trends, competitor analysis, and customer insights to inform the development of impactful content- Leverage advanced language and tone to create compelling narratives that resonate with the target audience and support the company's sales and marketing objectives- Utilise AI-powered tools to assist real estate agents in generating high-quality property descriptions and listings, ensuring consistency and efficiency- Proofread and edit all content, including the company's quarterly magazine, to maintain the highest standards of quality, grammar, and accuracy- Provide expert commentary and insights on real estate market trends, property news, and other industry-related topics for use in media outreach and thought leadership initiatives- Collaborate with the CEO and key executives to conceptualise and craft speeches, presentations, and other executive-level communications- Develop and implement monthly content plans, tracking key performance metrics to continually optimise the company's content strategy- Mentor and guide junior copywriters to ensure all written content meets the company's standards for quality and brand alignment- Built out workflows and automations in HubSpot to streamline digital marketing efforts and improve efficiency- Manage paid media campaigns across a diverse portfolio of platformsSoftware used: PropData (PDMS/EOS4), Hubspot, Lightstone, CMA Info, Canva, CapCut, Microsoft365, Adobe Suite

• 

  Freelance

  • Cape Town, Western Cape, South Africa

  • Content, Communications and Marketing Consultant

    • Apr 2010 - Present
    • Cape Town, Western Cape, South Africa

    - Provide comprehensive content creation, communications, and marketing strategy services to a diverse range of clients across various industries, including film, media, marketing, advertising, and real estate- Craft compelling, high-quality written content such as copywriting, scriptwriting, articles, and thought leadership pieces to engage target audiences and achieve client objectives- Develop and execute impactful social media strategies, including content planning, creation, and campaign management to build brand awareness and drive audience engagement- Collaborate with clients to conceptualise and produce innovative video content, such as short films and documentaries, that effectively tell brand stories and showcase their offerings- Offer creative direction and hands-on support to clients in areas like branding, visual identity, and marketing material developmentSoftware used: Final Cut Pro, Adobe Premiere Pro, Adobe Photoshop, Canva, Google Business Suite, Hootsuite, MailChimp

• 

  Stoltz One International

  • South Africa
  • International Trade and Development
  • 1 - 100 Employee

  • Head of Content and Communications

    • Apr 2020 - Sep 2020

    - Developed and implemented effective communication strategies and policies to align with the company's brand identity and strategic plan- Delivered comprehensive communications plans, assigned responsibilities to the content and communications team, and ensured quality control of all internal and external communications- Conceptualised and created high-quality content, including newsletters, thought leadership pieces, press releases, social media and blog content, and marketing materials- Collaborated with PR and media practitioners locally and internationally to enhance the company's reputation and business reach, strengthen its reputation and mitigate potential risks- Managed local and international client relationships, reviewed SLAs and contracts, and supported the sales team- Led a team of writers, designers, and strategists, and managed budgets and reportsSoftware used: Google Business Suite, Google Marketing Platform, Meltwater, MailChimp, Canva, HubSpot

  • Senior Copywriter

    • Oct 2019 - Apr 2020

    - Responsible for writing, proofreading, editing, and distributing high-quality copy - Conducted industry research to develop informative and engaging content that effectively marketed the company and its products- Using SEO best practices to optimise web content and increase visibility.- Conceptualised and created web content, newsletters, thought leadership pieces, press releases, social media and blog copy, and marketing materials in collaboration with graphic designers- Developed content plans and reports, monitored metrics to measure and improve content performance- Provided feedback to the Chief Creative OfficerSoftware used: Google Business Suite, Google Marketing Platform, Meltwater, MailChimp, Canva, HubSpot

• 

  C&L Skills Management

  • Skills Development Facilitator

    • Nov 2014 - Sep 2019

    - Facilitation of Supervisory Excellence (NQF3), Business Administration (NQF4), Generic Management (NQF5) and Project Management (NQF4) learnerships- Prepare presentations on the subject matter to ensure learners reach competency- Write progress reports and contact session summaries

• 

  XploreAsia

  • English Second Language Teacher

    • Oct 2013 - Oct 2014

    - Travelled to provinces across Thailand to teach English at public and private schools- Created lesson plans to facilitate learning progress in reading, writing, listening, and speaking- Provided freelance English tutoring at private centers, both in individual and group settings

• 

  Cape Town TV

  • Cape Town, Western Cape, South Africa

  • Marketing and Public Relations Coordinator

    • Nov 2008 - Mar 2010
    • Cape Town, Western Cape, South Africa

    - Planned and coordinated campaigns, activities and events to promote brand growth- Reputation management and media liaison - Coordinated development, planning and production of advertisements- Sourced and secured sponsorships and donations of goods, resources and services - Facilitated trade exchanges and CSI initiatives with companies and brands- Copywriting, website content creation and managementSoftware used: Google Business Suite, Joomla CMS, Hootsuite