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WZ

Wenjie Zhang

Senior Manager Strategy Business Development at Aurobay (Powertrain Engineering Sweden AB)
Intro Book
Market research expert with 7+ years of experience in senior management roles.
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Location
Shanghai, China, CN
Skills
  • Market Research
  • Data Analysis
  • Reporting
  • Presenting
  • Management
  • Show all
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Bio

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Wenjie Zhang is a seasoned market research professional with expertise in data analysis, reporting, presenting, and management. She has 7 years of experience in senior management roles at Aurobay, Volvo Group Trucks Technology, and Iveco, where she supported business plans, market studies, and product management. Wenjie holds a Master's degree in Management Information Systems from Xi'an Jiaotong University and a Bachelor's degree in Financial Management from the same institution.

Experience

  • Aurobay (Powertrain Engineering Sweden AB)
    • 上海
    • Senior Manager Strategy Business Development
      • Apr 2017 - Present
      • 上海

      • Support business plan with sales & marketing, R&D, Finance• Volume plan scenarios & recommendations by product & plant• Prepare prerequisites of manufacturing & logistics• Ad hoc case study of investment management• Inhouse and outsourcing studies• Localization studies• Support management of supplier and customer• Plant KPI report

  • Volvo Group Trucks Technology
    • Shanghai City, China
    • Strategic/Product Marketing Manager
      • Jun 2011 - Jul 2016
      • Shanghai City, China

      • Study on customers, competitors, regulation, economy and aftermarket eco-system• Data mining on vehicle registration data and CAAM data• Segmentation and targeting• Product planning for targeted segment with R&D, Finance, Program team & Purchasing• Define China wanted Heavy truck by results in align with R&D, Finance

  • Iveco
    • Nanjing & Chongqing, China
    • Strategic/Product marketing Manager
      • Jun 2008 - Jun 2011
      • Nanjing & Chongqing, China

      • Market study• Business plan• Product management with JVs’ teams and Agencies• New business development for IVECO special vehicles• After-sales service network improvement project

  • BlueScope
    • Shanghai City, China
    • Strategic marketing supervisor
      • Jun 2005 - Jun 2008
      • Shanghai City, China

      1.Strategic analysis1.1.Industry profile(volume & trend) study1.2.Segmentation, targeting & positioning/pricing2.Product development management(StageGateTM)2.1.Find target customers, get and analyze their demands to raise ideas2.2.Feasibility &risk analysis of marketing, technical and finance2.3.Business case study2.4.Trial production and modification according to feed back from customers2.5.Formal launch3.Pricing for key account4.Sales support

  • TNS
    • Shanghai City, China
    • Consultant/Project Manager
      • Sep 2002 - 2005
      • Shanghai City, China

      1. Marketing research1.1. Usage & Attitude research1.2. Customer Satisfaction Index1.3. New product feasibility study2. Data analysis

Education

  • 1999 - 2002
    Xi'an Jiaotong University
    Master’s Degree, Management Information Systems, General
  • 1995 - 1999
    Xi'an Jiaotong University
    Bachelor’s Degree, Finacial management

Suggested Services

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Industry Focus. “Motor Vehicle Manufacturing”

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