Experience

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  Clínico Mx

  • Mexico
  • Hospitals and Health Care
  • 1 - 100 Employee

  • Senior PPC Specialist

    • Feb 2025 - Present
    • Florida, US

    Remote PPC Google ads specialist position at a marketing agency located in Florida, US. Developed and optimized Google Ads Search campaigns focused on lead generation for healthcare clients across the U.S., achieving consistent improvements in conversion rates. Created tailored strategies based on each client’s goals, aligned with performance metrics such as CPA, CTR, and ROI. Implemented tracking with Google Tag Manager and GA4 to measure lead quality and funnel performance. Design and improve landing pages experience, in order to generate more leads, and with the changes and the campaign strategy I achieved more than 35% increase in leads with a lower CPA. Designed internal workflows with CRM and Meta team to scale campaign creation and reduce turnaround times. Delivered tailored performance reports and strategic insights to clients, ensuring alignment with KPIs and campaign objectives.

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  DOE Media

  • Holidays Project PPC Specialist

    • Sep 2024 - Jan 2025

    Strategically planned and executed Search, Shopping, and Performance Max campaigns for eCommerce brands in the jewelry and apparel sectors, focusing on holiday sales performance (Black Friday, Cyber Monday). Prepared client accounts in advance for peak seasonal performance, ensuring proper setup and alignment with promotional strategies. Conducted real-time optimizations during peak sale days to maximize ROAS and online conversions. Delivered weekly optimizations for campaigns and Merchant Center product feeds to maintain campaign health and maximize ROI. Built and presented reports in Looker Studio providing clients with clear performance insights and strategic recommendations.

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  Underscore Marketing

  • NY, US

  • Senior Specialist

    • Apr 2023 - Aug 2024
    • NY, US

    Remote position in the AdOps department at a pharmaceutical company in NY, US. Supported the search team by building and optimizing Google and Bing Search campaigns for pharmaceutical clients. Analyzed performance using Google Analytics and Tableau to report on campaign KPIs and lead activity. Developed UTMs for precise tracking of banners, emails, and newsletters. Continuous monitoring and follow up with Google and Bing support to approve all the medical content.

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  Media Source

  • Mexico
  • Advertising Services
  • 1 - 100 Employee

  • Project Manager

    • Jan 2019 - Sep 2019

    Collaborated closely with cross-functional teams to ensure timely delivery of projects, maintaining clear communication and alignment throughout the process. Monthly meeting with customers to review results and the project progress. Implementing and tracking inbound marketing strategies. Creation of email marketing campaigns with mailchimp and hubspot.

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  Omicron Electronics

  • Austria
  • Appliances, Electrical, and Electronics Manufacturing
  • 700 & Above Employee

  • Google Paid Search Internship

    • Jan 2018 - Jun 2018

    Creation of google ads campaigns in different countries such as México, Colombia, Spain and Panama.