Okay, let’s tackle this. So Wendy has 37 years of experience in the hospitality industry, which is a long time. Typically, hospitality professionals with this level of experience can charge higher rates. However, the specific industry, location, and role can impact the rate. Since Wendy is a business owner, she likely has a strong network and reputation in the industry. I'll consider her experience and location. Bradenton Beach, Florida, is a tourist area, which might support higher rates. Let’s look at average rates for hospitality professionals in the area. According to data, the average hourly rate for hospitality managers in Florida is around $25–$35. However, considering Wendy’s extensive experience and her role as a business owner, I'll estimate her rate to be around $50 per hour.