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Wendy Karlyn profile image

Wendy Karlyn

Chief Client Officer at <a class="not-italic font-text_font text-[18px] font-bold cursor-pointer text-link_color" target="_blank" href="/companies/rightpoint">Rightpoint</a>
Intro Book
Seasoned marketing expert with 25+ years of experience in digital marketing and strategy.
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Location
Boston, Massachusetts, United States, US
Skills
  • Digital Marketing
  • Advertising
  • Digital Strategy
  • Marketing Strategy
  • Strategy
  • Show all
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Bio

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Wendy Karlyn is a seasoned marketing expert with 25+ years of experience in digital marketing, advertising, and strategy. She has held senior leadership roles at Publicis Groupe, Digitas North America, and Rightpoint, driving client growth and innovation. Wendy holds a Bachelor of Science in Business Administration from Northeastern University and has completed Executive Education programs at the University of Chicago.

Credentials

  • Yale School of Management Fostering Inclusion and Diversity
    Yale School of Management
    Nov, 2020
    - May, 2026

Experience

  • Rightpoint
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Chief Client Officer
      • Mar 2022 - Present

      Own overall strategy for client revenue growth

    • SVP, Managing Director, East
      • Nov 2014 - Mar 2022

      Managing Director for Rightpoint's East Coast business and responsible for agency integrations as part of Rightpoint’s national growth strategy, which includes acquisitions and capabilities expansion.

    • SVP, Managing Director
      • 2014 - Mar 2022

  • Publicis Groupe
    • France
    • Advertising Services
    • 700 & Above Employee
    • VP of Marketing Services, VP of Client Services, Global Lead of ThirtySix
      • Feb 2011 - Sep 2014

      Roles included Vice President of Marketing Services Delivery, Global ThirtySix Lead and Vice President of Client Services. Defined go to market strategy for marketing services. Led Interactive Program management domain. Most recently led client services domain in Boston and was on core team defining global vision for Client Services. In all roles, the senior leader responsible for delivery and relationship escalation and remediation efforts across client teams.View the 36 Sprint Vision Tomorrow Award here http://tomorrowawards.com/showcase/1222/sprint-autobahn-thirty-six

    • Vice President
      • Feb 2011 - Sep 2014

  • Digitas North America
    • VP, Director
      • Feb 1998 - Oct 2009

      Managed high profile client relationships including Procter &amp; Gamble, General Motors, Eli Lilly and Allstate. Received awards such as “Heart of the Company” for dedication to client service and teamwork. Relocated to Chicago to launch Digitas&#39; Chicago office -- a significant strategic mar...

  • SAP
    • Concord, MA
    • Advertising Specialist
      • Jan 1995 - Jan 1998
      • Concord, MA

      Responsible for managing outside agency partners including advertising, direct channels and media

Education

  • Northeastern University
  • Governors Academy
  • Northeastern University
  • The University of Chicago - Booth School of Business
  • The Governor's Academy
  • Yale School of Management
  • Northeastern University

Suggested Services

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Industry Focus. “Marketing and Advertising.”

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