Experience

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  Pearson

  • Director, Higher Ed Portfolio And International
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  Pearson

  • United Kingdom
  • Education
  • 700 & Above Employee

  • Director, Higher Ed Portfolio and International

    • Jul 2021 - Present

  • Director, International and North America Initiatives

    • Jul 2021 - Present

    Responsible for leveraging market and customer insights to inform global product strategy, defining products through positioning and messaging, creating compelling brand assets and shaping strong campaigns for effective selling for International markets. Also responsible for delivering product marketing for Pearson’s Higher Education offerings that are specific to the US market. Lead team to drive innovation and continuous improvement for efficiency and sustainable growth.

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  Pearson

  • United Kingdom
  • Education
  • 700 & Above Employee

  • Senior Marketing Strategist

    • Jan 2014 - Mar 2020

    Responsible for strategy, planning, and measurement of integrated, multi-channel campaigns that include email marketing, content marketing, direct mail, paid search, display, and social media, online and print advertising, event and convention planning. Drive priority initiatives across higher education account account segments, to directly impact the business. Work closely with with sales and product marketing to ensure tight focus on target audiences and key priorities. Focus: - Executing the Pearson story and brand campaign on a North America basis- Communicate to the right audience at the right time to shape perception, change behavior, and create action- Crafting and executing thematic and key product campaigns that drive the shift to digital and services, and engage the customer at each stage of the buying funnel.- Measure, refine and adapt campaigns to meet customer and business requirements- Organizing and executing national educational conventions, events, and webinars- Partnering actively with internal teams to drive sales and successAwards: 2017 Campaign Marketing Top Performer2015 Product of the year - Pearson Writer2015 Award of Excellence - HSSLE Campaign Team2014 Product of the year - Revel

  • Executive Marketing Manager

    • Oct 2005 - Dec 2013

    Executive Marketing Manager Sales Programs, management of Communication, Political Science, Art and Humanities portfolios. Cultivated partnerships with content creators, authors, internal divisions, and consumers (students) for the purpose of developing and delivering high quality content. • Managed marketing managers, coordinators, and assistants to achieve sales results for product portfolio, including print and technology offerings. Sales volume $95 million annually.• Conceived and implemented innovative campaigns resulting in market leading new product launches. • Worked with for-profit institutions to market cross-disciplinary portfolio of product into career college and trade channels.• Experience working with public relations firms to impact sales in non-traditional higher education channels.• Created training materials and review programs for Pearson MyLabs that promoted an increase in usage, a higher level of customer satisfaction, and more fully supported the print to digital corporate objective. • Conduct focus groups with key customers to drive marketing message creation and overall product strategy.• Met or exceeded sales goals each year.

  • Senior Marketing Manager

    • Jul 2000 - Oct 2005

    Promoted from field to increase revenue and market share of high stakes technology and print products within the higher education channel. • Responsible for strategic planning and promotion of all front-list and back-list psychology titles from mid 2001-2004. • Presented sophisticated technology products to decision-making committees, as well as training on those products upon adoption.• Doubled market share of direct product responsibility within two years of beginning assignment. • Project development and marketing launch of MyPsychLab and MyDevelopmentLab. Doubled sales growth of MyPsychLab within one year. • Designed and implemented marketing campaign and sales training tools to promote Course Compass (Pearson’s course management system) as well as Research Navigator (Pearson’s subscription database service) across all disciplines from mid 2000-2001. Collaborated with technology sales specialist to use multimedia to secure key adoptions.

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  Thomson Learning

  • Senior Marketing Manager

    • Oct 2003 - Sep 2004

    Senior Marketing Manager October 2003 - September 2004Responsible for strategic planning and marketing of all Sociology titles for Wadsworth imprint, totally $21 million dollars annually. • Created marketing collateral to support national sales force, ...

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  Allyn & Bacon

  • Publisher's Representative

    • Jul 1992 - Jul 2000

    Publisher's Representative for Allyn & Bacon and Macmillan imprints – Humanities, Social Sciences, and Education portfolioResponsible for driving textbook and technology sales and customer service initiatives at over 30 higher education institutions in Ann Arbor / Detroit / Midwest area. ...

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  John Wiley and Sons

  • Publisher's Representative

    • Jul 1989 - Jul 1992

    Responsible for textbook sales and customer service at 25 higher education institutions in Ann Arbor / Detroit / Upper Michigan area. • Achieved / exceeded sales management goals each year. • Increased sales in territory averaging 14% per year.

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  LTV Steel Company

  • North America

  • Sales Representative

    • Jul 1986 - Jul 1989
    • North America

    Sales Representative for flat rolled steel division. Territory included Cleveland, OH and Erie PA.