Experience

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  STXBP1 Foundation

  • Remote

  • Marketing Consultant

    • Jan 2022 - Present
    • Remote

    Create and maintain webpage promoting individual fundraising efforts

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  Lafayette Elementary

  • United States

  • Office and Classroom Aide

    • Aug 2018 - Dec 2023
    • United States
• 

  Cafedog Training

  • United States

  • Independent Marketing Consultant

    • Sep 2021 - Sep 2023
    • United States

    Consolidating online presence to have a singular voice, look and feel. Creating a new website with cross-promotional capabilities on social media platforms with the goal of growing the reach of the business and building a growing following for instructional videos.

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  StoragePRO Management, Inc.

  • Lafayette, California

  • Marketing Consultant

    • May 2016 - Oct 2021
    • Lafayette, California

    Managed business-to-business marketing designed to promote brand awareness and ultimately create a new channel to reach new customers. Created and conceptualized the Ken's Corner series of promotional videos for StoragePRO's YouTube channel as well as the creation of branding and marketin...

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  CarlsonWilliam

  • Marketing Consultant

    • Nov 2009 - Aug 2010

    Provided branding direction, design support and wrote copy for the launch of the CarlsonWilliam website.

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  Union Bank of California

  • VP Sr. Marketing Manager Consumer Advertising and Marketing

    • Apr 2000 - Oct 2002

    Set the tone and strategy for the consumer campaign. This campaign led to the establishment of an overall brand and positioning message for the bank. The campaign included TV, radio, outdoor, print and online media.Conducted the General Market Advertising Agency search.Managed advertising agency ...

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  Selfcare.com

  • Sr. Manager Advertising

    • Apr 1999 - Apr 2000

    Initiated on-line agency search, oversaw due diligence and managed transition to new agency.Managed every aspect of ad agency relationship including management of marketing budget, creative, media and competitive research.Increased on-line advertising results by 500% through optimization based on...

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  Macromedia

  • Marketing Manager

    • Jul 1996 - Mar 1999

    Developed online and direct mail marketing programs the Director, Flash and Dreamweaver product lines.Organized end user events to showcase scope of products.Coordinated with the ad agency on the creation of print, direct mail, and email marketing.Worked on the implementation of the first company...

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  Seybold Seminars (SoftBank Expo)

  • Advertising Sales Manager

    • Mar 1995 - Jul 1996

    Increased sales territory by 42% in the first 6 monthsExceeded territory sales go by $600,000 for 2 consecutive shows.Developed partner relations with 100+ accounts in Western US territory.Managed Inside Account Executive

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  Macworld Magazine

  • Advertising Account Manager

    • Mar 1991 - Mar 1995

    Managed a $2.5 million territory.Made sales presentations to targeted prospects, customers, and advertising agencies.Consistently surpassed revenue and page goals by 20-30%. Doubled the pages in the territory in 5 months.Won market share awards for my territory for 3 consecutive quarters.