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Weijie Lin is a seasoned marketing professional with 10+ years of experience in product marketing, project management, and business development. She has a strong background in marketing strategy, public relations, and research. Weijie holds a Bachelor of Engineering degree in Mechanical Engineering from Nanyang Technological University.

Experience

    • Research Interviewer
      • May 2023 - Present

    • United States
    • Industrial Machinery Manufacturing
    • 500 - 600 Employee
    • Assistant Marketing Manager
      • Feb 2022 - Jan 2023

    • Senior Marketing Executive (Asia)
      • Apr 2015 - Feb 2022

      - Design and Execute EDMs to meet Campaign KPIs across Asia such as China, India, Taiwan, Singapore, Malaysia, Japan and Korea- Ownership of Asia House files with responsibility for its timely maintenance and hygiene to promote effective CRM activities- Support SEM/SEO activities as required- Coordinate supports in Asia with the online team in headquarters to ensure EO website content is proofed, tested and updated in accordance of in-house guidelines and standards- Assist in yearly catalog production to ensure smooth workflow across regions - Represent EO to support and coordinate participation in regional exhibitions namely CIOE 2015, OPTO TAIWAN 2015, OPTO TAIWAN 2016 and MTA 2017- Provide ad-hoc support to Asia Marketing Team to support on-time delivery of other promotional materials

    • Marketing Engineer
      • Sep 2010 - Apr 2015

      - Daily marketing and sales support in close collaboration with ERNI Asia’s 15 sales offices and distributors all over asia such as China, India, Taiwan, Singapore, Malaysia, Korea and Thailand- Worked as primary liaison between factory, distribution channels, product engineers in Germany and Asia to ensure smooth flow of all relevant marketing materials- Represented ERNI Asia to support and coordinate participation in regional exhibitions namely Electronica India 2011, Taitronic 2012 and Electronica China 2013- Worked with PR agencies to distribute ERNI Asia Product News and Company Development.- Conducted market/competitive research and analyzing of market data on attractive Industries and Applications - Handled Marketing Projects such as Coordinate design, translation, production and distribution of publications and other promotional materials such as Website, Catalog, Posters, Summary sheets, flyers, Videos, Sample kits on ERNI products. - Conducted weekly WebEx marketing and product training for Sales engineers and managers - Assisted and co-ordinated all marketing activities and provide sales support to ensure that overall objectives are met to achieve ERN Asia sales revenue.

    • Mechanical Engineer (Intern)
      • Jan 2009 - Jun 2009

      - Worked in a multi-national team of 4-6, to modify the Winding and Assembly Process in existing production lines and set up of new production lines.- Conducted an analysis of process flows for the lithium-ion battery production with line operators, to understand their needs for machines improvement.- Obtained cheaper alternative of materials used for modification of Trimming and Forming Machine through internet catalogs and phone research.- Designed Side Trimming Chute of the machine using AutoCAD software and did testings on prototype to ensure objectives were achieved.- Handled the processing of documents for approved designs on machine parts.

Education

  • 2006 - 2010
    Nanyang Technological University
    Bachelor of Engineering (B.Eng.), Mechanical Engineering (Specialized in Biomechanical Engineering)

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Industry Focus. “Market Research”

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