Experience

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  PetroChina International (Singapore)

  • Singapore, Singapore

  • Brand & Marketing

    • May 2023 - Present
    • Singapore, Singapore

    Branding & Marketing• Objective to Increase brand awareness and governance in Singapore and other key regional markets ensuring consistencies in application of brand identity with regular monitoring and audit in the field.• Lead, develop and execute digital-related marketing & communication plans for lubricant products, independently and jointly with fuels/non-fuels business.• Creation of content in social media and community management for Facebook pages in both local and overseas markets, identify target audience and propose of content strategy.• Constantly monitoring competitive landscape and social media channels for industry trends updates.• Manage existing external partnerships in areas of branding, joint-promotions and customer acquisitions. • Negotiate and secure new external business partnerships to extend SPC's reach to new customer bases (e.g. motoring apps, motoring-related industries).• Develop CRM programs to drive and attract new potential customers. Execute digital marketing strategies and plans on major e-commerce platforms e.g. Lazada, Shopee, etc.• Plan, coordinate and manage events or trade shows along with development of on-site signages and collaterals.

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  National Trades Union Congress (NTUC)

  • Singapore

  • Principal Specialist, Channel Marketing and Communications

    • Feb 2022 - May 2023
    • Singapore

    Product Development and Partnership:• Lead and manage a team to develop product proposition, initiatives and campaigns to support membership strategies and business objectives. • Developing of new membership products to drive membership growth • Formulate marketing partnerships and engagement with key strategic partners aligning with the marketing membership strategies catering to segment needs.• Supporting workforce limbs, union cluster plans and enterprises to boost membership figures and member engagement through marketing partnership and value creation. • Perform survey, feedback, customer research, insights and competitive analysis to understand members needs and requirements.• Liaise with both internal and external stakeholders for programmes, events and campaigns. • Manage budget and develop campaigns to align yearly workplan.Channel:- Identify, research and source for new channels to support acquisitions. - Partnership with other organisations to collaborate active roadshow spaces and marketing activities - Support online referral through merchants and strategic partners

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  SMRT Corporation Ltd

  • Singapore
  • Urban Transit Services
  • 700 & Above Employee

  • Senior Marketing Communications Executive

    • Jul 2014 - Jun 2022

    Senior Executive, Marcom & Social Media Drive• Videography Productions and Editing for Social Media Platform includes (Facebook & Youtube).• Manage corporate websites, Tripadvisor feedbacks, and various social media campaign from both Linkedin & Facebook.• Campaign, content and awareness for social media postings.• Handling marketing plans, events and trade shows. Including role of event photographer and videographer.• Maintaining client and partnership relations.• Digital advertising and traditional advertising to generate sales and awareness.• Business planning role for driver’s forum. Work closing with National Design Centre Singapore and DSG (Design Singapore Council) to create new business platform towards online forum.• Developing marketing materials to generate sales leads.

  • Partner Relations - Communications & Engagement

    • Jul 2014 - Feb 2022

    Partner Relations (Communications & Engagement):The purpose of the position is to run programmes/activities to achieve the following objectives likeimproving the communications with drivers, focusing on hired out rate through relationship building. The challenging part is to assist drivers to achieve the desired income earning and improve Taxi Availability (TA) performance through various communication channels like (e.g. dialogue sessions) and improving driver's engagement rate. Lastly, the objective is to ensure excellence and positive day by day operations of the communications and engagement section.Communication:The role include making decision and put up recommendation from driver's appeal and understanding the next course of action.With efficient management, this role requires handling of communications from all channels which includes appeals from drivers and replies / letters to MP. To liaise with Corporate Marketing Communication on feedback and media queries, car decals design and printing.Engagement:For engagement role, it requires regular engagement with drivers and monitor closely on their TA performance. To educate drivers and track their TA with reports to the management. This role also requires regular engagement with Union (SMRT Taxi Operators' Associate (STOA)) and National Taxi Association ((NTA)). With multiple activities, the engagement role also requires looking at welfare of the drivers and to review the benefits and package (e.g. bursary, helping hand funds). Lastly, events and projects like (E.g. carnival, charity and AED project) requires regular engagement sessions.(Refer to Sales & Recruitment)

  • Lead, Sales & Recruitment (Taxis & PHV)

    • Jul 2016 - Jul 2017

    The focus of this position is mainly to formulate Strategic plans and schemes to recruit Private (PHV) / taxi Drivers. Engage marketing plan, pricing schemes and understand in depth of current competitive market development. This role requires to supervise a team of 2 executives and 8 supervisors and be responsible for the performance and sales figure. Leading the Sales & Recruitment team to work closely with various departments to ensure driver's need are met in a timely and accurate fashion.Decision Making Authorities includes:Leading full team functionality. Approve staff's overtime, incentives claim, leave application and decision recommendation on day-to-day operations of Sales & Recruitment department.Specific Responsibilities:To ensure key performance indicators of the departments are met on both hired out rate and taxis rental revenue. To formulate, execute and review Sales & Recruitment processes and guidelines to improve hired-our rate. To have proper planning and execution of driver recruitment strategies and constantly reviewing competitor's taxis rental rates and incentives package. Lastly, to provide annual annual budget and monitor operating expenses.Marketing:To work closely with marketing design team on promotional efforts, activities, carnival,roadshows and etc. Involving with Singapore Taxi Academy (STA), setting up of new office. Handling the social media platform (Group owner of SMRT Taxi Share / SMRT Strides / Driver Career Centre). Taxis Schemes:Coming up not only standard season schemes but also promotional schemes with an outstanding rating for the project launch of PRI50, EPI50 and other promotion scheme. With PRI50 and EPI50 scheme with the rate of 50%, targeted by management to reach 300 taxis, Sales & Recruitment under the lead by me, hitting 200% rate of vehicle collection which caused extremely high demand of vehicles and triggered multiple drivers from other operators registration under the promotional scheme.

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  Strides Transportation Pte. Ltd.

  • Singapore

  • Senior Marketing Communications Executive

    • Jul 2014 - Jun 2022
    • Singapore

    Senior Executive, Marcom & Social Media Drive • Manage corporate websites, Tripadvisor feedbacks, and various social media campaign from both Linkedin & Facebook.• Campaign, content and awareness for social media postings.• Handling marketing plans, events and trade shows. Including role of event photographer and videographer.• Maintaining client and partnership relations.• Digital advertising and traditional advertising to generate sales and awareness.• Business planning role for driver’s forum. Work closing with National Design Centre Singapore and DSG (Design Singapore Council) to create new business platform towards online forum.• Developing marketing materials to generate sales leads.

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  Strides

  • Singapore

  • Senior Marketing Communications Executive

    • Jul 2014 - Jun 2022
    • Singapore

    Marketing, Communications, Projects, Events, Partnership, Volunteers, CSR, Video shoot, Social Media

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  AXA Insurance Company

  • Administrator

    • Oct 2013 - Jan 2014

    GTOM tester cum administrator in AXA insurance. Exposure to creating, enforcing, reviewing and renewing of insurance policy through using AS400 system. Basic administrator role of filing, printing and data entry.Specialise in testing beta system for errors for GTOM project. Reporting and editing on fail/error cases in beta system.

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  wei!Creative (SG) Pte. Ltd.

  • Sales Associate

    • Mar 2012 - Sep 2013

    Handling of event, lead a sales team and assist in resolving customers need with many different major brands in Singapore. Samsung- Being as a Samsung promoter for camera, tablet and mobile phones. Ntuc- Being as a Ntuc promoter for plus card and union membership. Singtel- Being as a Singtel promoter for Mio Tv, Mio Home and Fibre broadband

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  Singtel

  • Sales Associate

    • Sep 2011 - Feb 2012

    Promoting retail channels, fibre optics and ADSL to consumers. Guiding and understanding the consumer in relate to their needs of retail channels and broadband. Achieved best performance testimonial from Retail Channel Manager. Being a sales team leader for part timers and assisting / coaching them to achieve sales target.

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  Elecom

  • Sales Associate (Internship)

    • Feb 2008 - Dec 2008

    Sales Promoter lead for TIBO GPS system. Stationary at selected branch located in Best Denki for Industrial Programme in Singapore Poly. As a Team Leader leading a group of members during Comex / IT Show / Sintax / PC Fair and any other road shows or Car events shows. Explaining and controlling the movements of orders and techniques learned from my stationary branch to the new members. Leading my team to a success within target given per group. Target audience - Teenage and adults that travel overseas within regions and those who were freshly graduates from driving centre. To satisfy customers and letting them know about the advantage of the product.

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  ASUS

  • Sales Associate

    • Jun 2007 - Dec 2007

    Sales Promoter for ASUS Smartphone / PDA.As a promoter for ASUS SINGAPORE , stationary in M1 branches. Helps promote different models of SMARTPHONES . To satisfy customers and letting them know about the advantage of the product.

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  Tatsu Sushi & Teppanyaki

  • waiter

    • Feb 2005 - Dec 2006

    As a waiter to take orders from the customers.As a cashier handling closing.

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  Wing Tai Holdings Limited

  • Retail Assistant

    • Apr 2004 - Dec 2004

    Stationary in outlet to assist customers on product’s size and as well as taking / replenish products from other outlet.  Being as cashier to handle closing and transactions.

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  Metro pte ltd

  • Retail Assistant

    • Oct 2003 - Dec 2003

    Stationary in outlet to assist customers on product and as well as taking / replenish products from other outlet.