Experience

• 

  La Filipina Uy Gongco Group of Companies

  • Bonifacio Global City, Makati, Philippines

  • Creatives & Design Lead

    • May 2012 - May 2024
    • Bonifacio Global City, Makati, Philippines

    Manages, conceptualizes, and creates trade, digital, and mutli-channel marketing contents for LFUG-GOC’s sub companies and brands;- Packaging design and Packaging development- Editing and optimizing photos and videos for online print use.- Branding and corporate identity- Video editing for ads, conceptualization of TV commercials, sound-editing for radio.- Analyze trends look at new data and keep with the times. Submits reports related to this data for future reference and feasible design application.- UI designer for LFUGGOC’s apps and websites.- Visit print and packaging plants, liaise with printers, regularly contact stakeholders like purchasing and R&D to check project development and status of various print deliverables. Makes sure that printer meets highest industry standard.- For packaging, packaging design and packaging development; I prepare mock ups to make sure designs are as good as they are in the computer and in real life. This also help in assessing what a product may look like in the market, in both upline and downline executions.- Manages workflows of artist-ojts, ensures brand bible is follows.- Guards, curates, & maintains a library of published works – archival & retrieval system as reference to all artworks & materials.- Reviews and troubleshoots, as well as maintains a well-manicured and orderly design archive.- Coordinates with agencies regarding artworks, digital, and events.- Coordinates with vendors and suppliers, builds relationship, preparing specifications, & obtaining estimates for necessary project approvals.- ENSURES PROJECT COMPLETION

• 

  DoubleDragon Properties Corp.

  • Makati, Philippines

  • Marketing Designer & Sales Executive for Europe and Canada

    • Aug 2015 - Jan 2016
    • Makati, Philippines

    Designs marketing collaterals, executes multi-channel marketing alongside building connections in Europe and Canada to conduct road shows and activations.

• 

  Beyond Expertise Digital Genius Inc.

  • NCR - National Capital Region, Philippines

  • Art Director

    • Feb 2014 - Nov 2015
    • NCR - National Capital Region, Philippines

    Branding, PR, events and marketing collateral development. Established efficient graphic services that are affordable. Formulated design packages that are suited for specific key-accounts to meet company needs and deliver the best and appropriate design solutions to the target market. Directs suppliers and artists in executing projects towards target completion.Built appropriate design services from ground-up. Spearheaded rebranding initiatives and serves as frontline in meeting clients, delivering campaign presentations and design consultations as well as other PR initiativesCreative services include photoshoots, food styling, QA for print, packaging labels, designs of posters, print advertisements, Transpo-Ads, design of premium items, and all sorts of marketing collaterals and items for POP.

• 

  TrainStation Philippines

  • Philippines

  • Freelance Associate Trainer

    • Sep 2011 - Feb 2012
    • Philippines

• 

  Ayala Land, Inc.

  • Makati, Philippines

  • Intern

    • Apr 2008 - May 2008
    • Makati, Philippines

• 

  SilverAxis

  • Makati, Philippines

  • Fashion Designer

    • Jun 2007 - Dec 2007
    • Makati, Philippines