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Wayne Smith is a seasoned professional with extensive experience in food service, online marketing, retail, and sales. As a driving instructor and event operations manager, he has honed his skills in leadership, customer service, and team management. With a strong educational background in coaching, supermarket retailing, and English, Mathematics, Statistics, and History, Wayne is well-equipped to excel in various industries. He is fluent in English, French, and German, and has a proven track record of achieving sales targets and managing teams.

Experience

  • AA Driving School
    • Ely, England, United Kingdom
    • Driving Instructor
      • Apr 2024 - Present
      • Ely, England, United Kingdom
  • BSM (British School of Motoring)
    • Buntingford, England, United Kingdom
    • Fully Qualified Driving Instructor ADI with British School of Motoring
      • Jul 2021 - May 2024
      • Buntingford, England, United Kingdom
  • BSM Driving School
    • Buntingford, England, United Kingdom
    • Driving Instructor Trainee
      • Oct 2020 - Jul 2021
      • Buntingford, England, United Kingdom

      Offering driving lessons as a Trainee Driving Instructor in all SG postcodes from Tuesday 3rd November. Please visit www.bsm.co.uk, enter your postcode, and book into my diary or DM me with any questions.

  • Vegan Club London
    • Buntingford, England, United Kingdom
    • Business Owner
      • Oct 2019 - Dec 2020
      • Buntingford, England, United Kingdom

      Vegan Club | Apparel | Art | Animals ✌️💚🌱

  • MARKEY LIMITED
    • Buntingford, Hertfordshire
    • Event Operations & Logistics Manager
      • Mar 2010 - Jan 2019
      • Buntingford, Hertfordshire

      Key Result Areas:  Plan, direct, and execute large-scale events.  Oversee all aspects of a growing business from sales and marketing, stock and equipment purchasing, machine installation and maintenance, event planning and customer service. Successfully planned, directed, and executed large-sc...

  • Thorns Support Services Ltd
    • London, United Kingdom
    • Managing Director
      • Dec 2008 - Jan 2010
      • London, United Kingdom

      Key Result Areas:  Part of the Thorns Group of Companies, this was a new start business offering support services to Hotels, Restaurants and leisure industries.  Successfully devised and led sales and marketing strategies, developed strategic partnerships, and surpassed sales goals.  Successfu...

    • Commercial Director
      • Mar 2007 - Aug 2008

      Key Result Areas:  Provided day-to-day leadership to Sales, Finance, Customer Service, Quality Management, IT, Training & Recruitment, Operations and Health & Safety functions within the organisation.  Developed an organisation design and training programs to develop a young, high potential workforce into a highly productive management team. Worked closely with the top leadership and devised strategies to grow revenue.  Successfully increased company turnover by 17% L4L, gross profit by 31% and net profit by 71% through new business acquisition and reducing cost.

    • Operations Events Director, London
      • Feb 2006 - Mar 2007

      Key Result Areas:  Successfully set up and established two new large company contracts at Wembley & Emirates stadium (total value £1million pa). Acquired new business within existing contracts as well as winning new contracts at The o2, Tottenham and West Ham FC.

  • Paws 4 Inspiration
    • Ware, Hertfordshire
    • Sales & Managing Director
      • Aug 2004 - Feb 2006
      • Ware, Hertfordshire

      Key Result Areas:  Successfully developed a retail/wholesale company mainly selling online but also attending trade shows and selling to the trade and general public. Strategically influenced two major companies in the US to allow our company to act as a sole UK distributor for their products.

  • Oscar Pet Foods Ltd,
    • Ware, Hertfordshire
    • Franchise Owner
      • Oct 1999 - Mar 2004
      • Ware, Hertfordshire

      Key Result Areas:  Operated a Pet Food Sales franchise selling mainly to the general public within a given geographical area.  Built a large customer base and also worked with the franchisor in training new franchisees and assisting at Franchise Fairs etc.

    • General Store Manager
      • Jan 1999 - Sep 1999
      • Letchworth

      Key Result Areas:  Achieved one of the highest scores at the company’s General Manager assessment panel.  The first newly appointed GM within Morrison’s to open a brand new store. 

    • General Store Manager
      • Mar 1998 - Jan 1999

      Key Result Areas:  Successfully managed a 50 000 sq. ft. store employing about 450 staff and implemented trading 24 hours a day.  Implemented the Tesco Direct service; Lea Valley was one of the first stores on the company to offer Home Shopping. Introduced Tesco ‘Future’ process with a brand new senior management team in a store with a poor history. Nominated as a Graduate Training Store Manager. Conceptualized and developed store’s unique selling propositions and differentiators.  Reduced ambient stock holding by 50% and as a result greatly improved productivity and reduced shrink.

    • General Store Manager
      • Mar 1996 - Mar 1998

      Key Result Areas:  Provided day-to-day leadership to the ‘flagship’ Metro store situated in the West End. Achieved sales of £500k in one week; the first on the company. Very high customer footfall of 40 000 per week and managed to increase average spend per customer by 10%. Nominated as a Graduate Training Store Manager. Expertly identified source of serious cash shorts within first month and resolved it successfully.

    • General Store Manager
      • Apr 1995 - Mar 1996

      Key Result Areas:  Recognised as the first GM to achieve sales of £1 million in a single trading week. Managed a major store refit during my time in this store. Greatly improved staff morale through coaching with senior team and department managers. Achieved company directives with regards to ‘one if front’ service at the checkouts. Managed and initiated a major store refit to improve the customer shopping experience. Achieved significant sales growth year on year especially in fresh food departments e.g. sales on produce department increased by 70% L4L.

    • Assistant Store Manager/ Colney Hatch – Deputy Store Manager, Borehamwood & Watford
      • Oct 1988 - Nov 1995

  • Safeway
    • Various London Locations
    • Produce Manager – Store Manager Training – Assistant Store Manager
      • Mar 1983 - Oct 1988
      • Various London Locations
    • PT General Assistant – Management Trainee – Fruit & Veg Department Manager
      • Sep 1979 - Mar 1983
      • Essex

Education

  • 2023 - 2025
    The Coaching Academy
  • 1980 - 1981
    College for The Distributive Trades, Farringdon
  • 1974 - 1980
    Colbayns,Clacton

Suggested Services

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Industry Focus. “Retail and Food Service”

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