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Wayne Russell

Founder/ Director at Massive Management
Intro Book
Seasoned music industry professional with extensive experience in record labels, entertainment, and music management.
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Location
United Kingdom, GB
Skills
  • Music Management
  • Record Labels
  • Entertainment
  • Music Industry
  • Music
  • Show all
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Bio

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Wayne Russell is a seasoned music industry professional with extensive experience in record labels, entertainment, and music management. He has founded and managed several companies, including Massive Management and Do One Music Group, and has worked with prominent artists and labels. Russell has also held senior roles at InterTalent Rights Group and PETE WATERMAN ENTERTAINMENT LIMITED. With a strong background in music management, Russell has secured global branding deals for artists and developed close working relationships with teams at major labels and music companies. Currently, Russell serves as Founder/Director at Massive Management, where he has been leading the company since 2019.

Experience

  • Massive Management
    • London, United Kingdom
    • Founder/ Director
      • Jan 2019 - Present
      • London, United Kingdom

  • InterTalent Rights Group
    • London, United Kingdom
    • Creative Director / Senior Music Manager
      • Feb 2016 - Jan 2019
      • London, United Kingdom

      Lead manager on Louisa Johnson, who sold over 2 million records during our time together. I secured and negotiated global branding deals for her with L’Oreal, McDonald’s, Cadbury’s and more.Developed a close working relationship with the team at Syco Music, and led on securing the exclusive contract to manage the contestants of X Factor 2016.Promoted to Head of Music and Creative Director overseeing a team of 5 and the music, branding and broadcast careers of a diverse roster including Louise Redknapp, WSTRN, Pixie Lott, Tulisa and more.

  • Do One Music Group
    • London
    • Founder
      • Jan 2010 - Feb 2016
      • London

      Founder of DOMG Ltd, an artist management and development company based in London. Key clients included AME, who I signed after meeting in a local school. Within a year we secured a record deal with Universal / Future Records and a publishing deal with San Remo (Gary Barlow). In 2014 she achieved a grammy nomination for writing and featuring on Duke Dumont’s no.1 smash Need You 100% (Ministry).

  • PETE WATERMAN ENTERTAINMENT LIMITED
    • London
    • Label Management & Marketing Consultant
      • Feb 2007 - Jan 2010
      • London

      Provided label management and marketing services to PWL Records and Universal / Island Records

  • PWL Records
    • London
    • Label Management & Marketing Consultant
      • Feb 2007 - Jan 2010
      • London

      Provided label management and marketing services to PWL Records and Universal / Island Records

Education

  • 1989 - 1994
    Icknield High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Musicians”

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