Okay, let’s tackle this. So Wayne Fereday has 45 years of experience as the owner of Studio IL Bagno, which suggests a high level of expertise in cabinetry, sales management, and interior design. Location is Salt Lake City, Utah, which is a relatively affordable market. Industry demand for cabinetry and interior design services is steady, but rates can vary depending on the specific services offered and the level of expertise. Considering his extensive experience and local presence, I estimate his hourly rate to be around $150, which is slightly below the national average for experienced cabinetry and interior design professionals.