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Warren Reader

General Manager POB Sales Force at Pradco Outdoor Brands
Intro Book
Seasoned sales and business development professional with extensive experience in managing national sales teams and developing new business strategies.
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Location
Minneapolis, Minnesota, United States, US
Skills
  • New Business Development
  • Sales
  • Product Development
  • Inventory Management
  • Business Planning
  • Show all
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Bio

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Warren Reader is a seasoned sales and business development professional with extensive experience in managing national sales teams and developing new business strategies. He has held leadership positions in various companies, including Pradco Outdoor Brands, Beretta USA, Leisure Sports & Marketing, Rapala Group, and Shakespeare Fishing Tackle Company. With a strong background in sales operations, account management, and product development, Warren has a proven track record of driving growth and profitability. He has also demonstrated expertise in trade shows, retail, and business planning. Warren's expertise spans over 40 years, with a strong foundation in sales management, national sales management, and business planning.

Experience

  • Pradco Outdoor Brands
    • Fort Smith, Arkansas
    • General Manager POB Sales Force
      • 2005 - 2007
      • Fort Smith, Arkansas

      Strategic business planning and national sales management supporting the activities of 8 POB divisions. Coordinated and managed all direct sales activity nationally.

  • Beretta USA
    • Accokeek, Maryland
    • Director Of Sales
      • 2001 - 2004
      • Accokeek, Maryland

      Directly managed and supported the efforts of all direct Beretta sales associates as well as independent sales agencies. Managed closely the relationship with all key national accounts.

  • Leisure Sports & Marketing
    • Chapin, South Carolina
    • Director Sales & Marketing
      • 1999 - 2001
      • Chapin, South Carolina

      Managed all sales activity working closely with assigned independent sales agencies. Directly managed key accounts. Responsible for new product, program and promotional development.

  • Rapala Group
    • Minnetonka, Minnesota
    • Vice President/National Sales Manager
      • 1981 - 1997
      • Minnetonka, Minnesota

      Strategic national sales management with direct responsibility for all national accounts during a time of significant growth and profitability.

  • Shakespeare Fishing Tackle Company
    • Michigan, Illinois & Wisconsin
    • Regional Salesman
      • 1970 - 1980
      • Michigan, Illinois & Wisconsin

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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