Experience

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  5D Communication Design

  • Cape Town Area, South Africa

  • Creative Lead

    • Sep 2002 - Present
    • Cape Town Area, South Africa

    • Pitching creative recommendations to new and existing clients (B2B, B2C and H2H brand communications strategies)• Establishing creative direction for client service lines and/or products• Managing brand creation across all platforms and developing user-centric digital, interactive and print design concepts that meet client business objectives and advance brand strategies• Leading creative sessions to inspire the creative team (designers, developers, copywriters) to generate concepts for campaigns or projects• Financial management, project pre-planning and budget control• Overseeing ecient internal product processes, project schedules and systems• Facilitating design thinking methodology training

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  Virtual South Africa

  • South Africa

  • Google Street View Photographer

    • Mar 2014 - Present
    • South Africa

    As a Google certified Google Trusted Photographer, my virtual tours have received over 4.4M views on Google Street View and 7.4M views of my images on Google Maps.Some of the Google Virtual Tours include: - Cape Town Stadium - District Six Museum - Two Oceans Aquarium - Springbok Experience Rugby Museum - Verdi Hotel - Cape Town - Vineyard Hotel - Radisson Blu Hotel - One & Only Hotel - GOLD Restaurant - Beluga Restaurant - Reuben's Restaurant (One & Only) - Newlands Brewery

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  IT Consulting

  • Johannesburg Area, South Africa

  • Creative Director

    • Jul 2001 - Aug 2002
    • Johannesburg Area, South Africa

    IT Consulting had recognised the need to provide their clients with more than IT networking and support services. I was tasked with developing their digital offering from scratch. By the year 2000 ads were beginning to appear alongside search results driven by consumer interests. It spelled the necessity for moving from traditional advertising to a more integrated marketing communication approach.

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  Online Productions

  • Johannesburg Area, South Africa

  • Creative Director

    • Oct 1999 - Jun 2001
    • Johannesburg Area, South Africa

    These were the early days of programming merging with design. Online branding space was in its infancy. My team and I were 12 strong. It was exciting to facilitate a collaboration of different perspectives – analytical back room coders working together with front end creatives - to achieve the same end goals. I moved them all into the same space and together we achieved a number of firsts. These included conceptualising system solutions for Ford and Mazda finance divisions to streamline the online customer experience. We worked with Young & Rubicam to coproduce campaigns for their client brands to filter into a digital environment. We also conceptualised and implemented Pick ‘n Pay’s first online shopping initiative.

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  Freelance

  • Johannesburg Area, South Africa

  • Website and Print Designer / Art Director

    • Jul 1997 - Sep 1999
    • Johannesburg Area, South Africa

    I was responsible for design solutions from concept to implementation for various small- to medium-sized companies. Some of the clients with which I worked are still clients today.

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  TBWA\ South Africa

  • Johannesburg Area, South Africa

  • Website Designer / Art Director

    • Mar 1996 - Jun 1997
    • Johannesburg Area, South Africa

    I was responsible for conceptualising original ideas for the visual elements of various advertising campaigns. Clients included the JHI Property Group, Nampak, BMW and Wonderbra. The 1990s saw the start of browsers as we know them today but web design was fairly unchartered. I was part of a pioneering six-person team that designed and developed the rst BMW South Africa website. I was also part of a two-person team that designed and developed the rst JHI Property Group and Nampak websites.