Experience

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  Westward Communications LLC

  • Wayland, MA

  • Principal Consultant

    • May 2014 - Present
    • Wayland, MA

    Westward Communications is a full-service marketing and communications consulting company designed to help clients drive business growth through innovative digital and traditional marketing and communications programs through all states of the customer lifecycle.Success examples include driving d...

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  Staples Business Advantage

  • Framingham, MA

  • Senior Manager, Product Marketing

    • Aug 2014 - 2018
    • Framingham, MA

    In the role of Senior Manager, Product Marketing I've been responsible for the conception and execution of product marketing strategies to drive sustained growth within Staples Business Advantage’s facilities, furniture, technology, and office products line of businesses. By collaborating wit...

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  PeopleCube (acquired by Asure Software July 2012)

  • Framingham, MA

  • Director of Marketing

    • Jan 2003 - Jun 2013
    • Framingham, MA

    As the Director of Marketing at PeopleCube (Acquired by Asure Software in July 2012), I was responsible for the overall creation and execution of the global marketing and communications strategy. In this role I managed and executed digital marketing, email marketing, and traditional marketing in...

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  The MathWorks

  • Natick, MA

  • Marketing Coordinator

    • Jan 2000 - Jan 2003
    • Natick, MA

    This newly-created Marketing Coordinator role was designed to support The MathWorks’ Connections Partner Program and increase revenue through a diverse set of partner channels. In this position I collaborated with more than 360 business partners to develop and execute co-marketing programs inclu...

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  SmartDisk Corporation

  • Acton, MA

  • Marketing Associate

    • Jan 1997 - Jan 2000
    • Acton, MA

    My primary responsibility at SmartDisk was to market innovative portable storage devices capable of capturing high resolution digital video at accelerated rates. To do so, I developed product awareness through emerging digital video market with targeted industry analysts and trade publications,...

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  Pittsburgh Penguins Hockey Associates

  • Greater Pittsburgh Area

  • Marketing and Sales Representative

    • Jun 1995 - Oct 1997
    • Greater Pittsburgh Area

    While with the Penguins, I researched and analyzed Pittsburgh area business and residential markets to develop new marketing strategies for increased season, premium seat and group ticket sales.