Experience

• 

  MJ Department Stores Sdn Bhd (Metrojaya Group)

  • Federal Territory of Kuala Lumpur, Malaysia

  • e-Commerce Executive

    • Nov 2023 - Present
    • Federal Territory of Kuala Lumpur, Malaysia

    - Optimize end-to-end ecommerce journey for customers, from lead generation to conversion and post-purchase follow up.- Analyze data and generate reports to track e-commerce performance, identify trends and make data driven recommendations for improvement.- Monitoring and inspecting all promotion setup (voucher creation, price changes etc) on Marketplace Platform - Lazada, Shopee, Zalora.- Collaborate with cross-functional teams, including development , marketing, and customer service, to execute online campaigns and promotions to attract leads.- Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention.- Attend conferences, events, and trade shows to showcase our product and the retail team.- Familiar with e-commerce platform such as Shopify, WooCommerce.- Create visual assets that enhance the online retail experience - including design banners, product imagery and social media graphics.

• 

  My HAUS Cosmetics

  • Malaysia

  • Senior Digital Marketing

    • Mar 2021 - Jun 2023
    • Malaysia

    MARKETING & DIGITAL MANAGEMENT- Managing, reporting, proposal for digital marketing planning and campaigns, promotions including budget & kpi.- Structure planning and execute all digital marketing, including email marketing, SMS broadcast, WhatsApp broadcast, social media and paid advertising- Hands on digital platforms including FB ads manager, TikTok ads manager, Shopee search ads- Work closely with social media team to build customers trust and spreading brand awareness as well as increasing traffic- Work closely with multimedia team to brainstorm new & creative growth strategies- Identify trends and insights, and optimize spend and performance based on the insightsEMAIL MARKETING- Manage email marketing campaigns and programs, including campaign setup, volume tracking and multivariate testing- Own all customers segmentation and engagement strategies to drive increased traffic, conversion and customer retention- Collaborate with copy writer on email executions weekly- Manage execution of marketing automations campaigns, workflows, and triggers to achieve key conversion points- Platform Get RespondsSOCIAL & PAID ADS (Instagram, TikTok, FB)- Helps define and maintain our company voice and tone throughout digital channels- Brainstorm idea to create original content traffic, increase engagement and deliver consistent brand message via digital channels- Manage TikTok & Shopee LIVE Host including on/off boarding, performance review, monthly report.REPORTING, TRACKING & METRICS- Develop and maintain KPIs and analytics including performance summary, conversion campaign tracking- Continually monitor campaign performance and provide updates to stakeholders- Provide strategic input on data collection and usage including the identification data points to leverage and driving efforts for collection & intergration

• 

  Bray Leino Splash

  • Malaysia

  • Account Executive

    • Dec 2019 - Mar 2021
    • Malaysia

    •Managed project of assigned clients from Splash Portfolio.• Liaise with clients to manage briefs, brainstorm ideas, advise client on best practices, tracking success of campaigns, putting forth recommendations, etc.• Supervise design development of all creative concepts including websites, banners, campaign microsites among others.• Liaise and work with team of IT Developers to translate the back-end delivery of design concepts into actual customer interfaces to ensure they are usable and functional to our client’s customers.• Prepare work in progress reports including tracking budgets and timelines.• Assists in key account servicing with existing clients and prospect clients for generating new business for all projects.

• 

  iflix

  • Kuala Lumpur, Malaysia

  • Digital Marketing Executive

    • Jan 2018 - Dec 2019
    • Kuala Lumpur, Malaysia

    • Managing brand and performance digital planning, implementation and execution.• Overseeing, managing, reporting on, optimizing Company’s digital marketing assets and campaigns. – Across 13 countries with a key focus on Malaysia, Indonesia, Philippines.• Manage and deliver many facets of advertising such as web, mobile, and video advertising.• Developing acquisition channel plan and running always-on campaign operations and optimization for multiple products – Google Adwords ( SEM, SEO GDN, YouTube)• Build and generate reports of campaign performance on a regular basis, delivering recommendations through data – Tableau, AppsFlyer.• Devising impactful digital marketing strategies on all marketing channels together with country manager, regional, local marketing teams and creative teams.• Managing and forecasting Ad Inventories ( direct and programmatic ads ) and working closely with Ad Sales team from pitching, planning, strategizing and executing the campaign via Google DFP & Ad Exchange (AdX) - optimizing the campaign to achieved 100% delivery as target KPI.• Providing daily, weekly and post campaign reports to relevant team.• Working with marketers, agencies, and different platforms - TTD, SpotX, FreeWheel, InMobi, Xandr, Nielsen platform. Ad verification - MOAT. • Hands on digital platforms including Google Ad Manager, FB, DV360, Campaign Manager.