Bio
Credentials
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Theory & practice of sustainable forestry
UPM - The Biofore CompanyJan, 2010- Apr, 2026 -
Wood products industry's WISA Timber & Plywood
UPM - The Biofore CompanyJan, 2002- Apr, 2026
Experience
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Pölkky Oy
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Lebanon
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Area Sales Director
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Apr 2024 - Present
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Lebanon
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Chief Sales Officer
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Apr 2016 - Mar 2024
Sales responsible of Scandinavian softwood and plywood to MENA markets mainly Saudi Arabia, Jordan, Yemen, Algeria and Sudan. Organizing the offers from suppliers, negotiating them with importers/traders and finalizing the deals.Solving claims issues if any over phone or during the regular visits to the markets.Visiting sawmills and mills for products update and quality improvement to meet with customers' need.Building and maintaining client relationship.Attending seminars and annual international sales meetings.Monitoring sales performance and analyzing data.Implementing and developing sales strategies.
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Senior Sales Manager
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May 2010 - Mar 2016
Permanent visits to Scandinavian and Russian Timber suppliersto enhance and stay updated about quality of sawn timber and plywood sold to importers in Saudi Arabia, Yemen and Sudan as per markets requirements.Maintaining close follow up with regular buyers through continuous visits and immediate raise of claims to suppliers facing the aggressive present competition in the markets.Market studies, targeting sales increase by introducing new products to existing clients and to potential new importers.
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Sales Manager
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Apr 2002 - Apr 2010
Preparing and submitting offers in coordination with suppliers in Finland, Sweden, Russia and Austria.Issuing contracts.Following up shipments, payments and opening of Letter of Credits.
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Assistant Sales Manager
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Jan 1998 - Mar 2003
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Education
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1992 - 1996Lebanese American University
Bachelor of Science (B.S.), Business management
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Industry Focus. “Paper and Forest Product Manufacturing”
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