Experience

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  GCSI

  • Port-Gentil

  • General Manager

    • Jan 2024 - Present
    • Port-Gentil

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  AIRGAS GABON

  • Port-Gentil, Gabon

  • Commercial and Marketing Manager

    • Apr 2022 - Present
    • Port-Gentil, Gabon

    Manage operations budget to ensure minimal production cost and optimal product quality;Produce periodic reports to update company management on progress of operationsMonitor the overall performance of sales to ensure seamless operations through quick processing of transactions.Build and maintain good working relationships with clients in order to maximize patronage.Review sales records and develop action plans to increase sales figures.Oversee the long term planning and initiatives geared towards enhanced operations

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  3SG BBDO

  • Tunis, Tunisia

  • Senior Account Manager

    • Dec 2019 - Mar 2022
    • Tunis, Tunisia

    - Managed integrated communication projects, meeting deadlines and budget constraints.- Developed and executed comprehensive business strategies to drive revenue growth and enhance market presence.- Led a dynamic team of technicals, commercials and creatives, fostering a collaborative and innovative work culture.- Developed and maintained strong client relationships, ensuring client satisfaction and repeat business.- Mentored and coached junior account management staff, fostering professional development.

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  TBWA\POINTCARRE

  • Tunis

  • BTL Manager

    • Jun 2018 - Dec 2019
    • Tunis

    Client portfolio management: Henkel Home Care, Western Union, SNBG Soft Drink.Developed and executed targeted field marketing campaigns to enhance brand visibility and engagement.- Implemented lead generation strategies during field activities, resulting in recruiting qualified leads and successful conversion rates.- Orchestrated and managed on-the-ground events, trade shows, and promotional activities, ensuring seamless execution and maximum impact onbrand awareness.- Conducted training programs for brand ambassadors to ensure a consistent and compelling brand message during on-site promotions and events.

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  Access Content Agency

  • Tunisia

  • Senior Account Manager

    • Mar 2016 - Jun 2018
    • Tunisia

    Client portfolio management: Ennakl Automobile (Porsche, Audi, VW, SKODA, SEAT), Vivo Energy Tunisie (Shell), Reynolds ..- Fostered and maintained strong relationships with key clients, serving as the primary point of contact.- Led cross-functional teams in the successful execution of digital projects, ensuring on-time and within-budget delivery.- Executed and optimized digital campaigns across various channels, including social media, search, and display advertising.- Oversaw budget allocations for digital campaigns, optimizing spend to maximize ROI.- Conducted in-depth analysis of campaign performance, utilizing analytics tools to measure KPIs and identify areas for improvement. - Collaborated with the business development team to pitch and win new digital projects.- Contributed to the development of the agency's 360° communication activity.

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  3SG BBDO

  • Tunis, Tunisia

  • Account Manager

    • Jan 2015 - Feb 2016
    • Tunis, Tunisia

    Management of several projects and advertiser accounts.Budgeting and planning of promotional campaigns.Launch, management and reporting of street and trade marketing campaigns.Monitoring of field operations.Organization and reporting of promotional actions in supermarkets.Search for new media and visibility mechanisms for brands.Competitive intelligence.

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  Wezign

  • Junior Digital Account Manager

    • Dec 2013 - Dec 2014

    Management of several advertiser accounts.Development of digital communication strategies for advertisers.Launch and management of digital campaigns for advertisers on social media.Monitoring and reporting of digital campaigns on social networks.Advertiser e-reputation management.Strategic and competitive watch.Proposal of new digital concepts in line with customer needs.Management of brand communities.

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  Délice Danone

  • Digital Marketing Intern

    • Feb 2014 - Jun 2014

    Audit and reporting of activity on social networks.Benchmarking and analysis of the performance of digital campaigns.Coordination with the digital agency.Writing of briefs for digital campaigns.Competitive analysis.Study on the company's e-reputation on social networks.

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  INTECMA

  • Barcelona, Catalonia, Spain

  • Strategic Marketing Intern

    • Aug 2013 - Oct 2013
    • Barcelona, Catalonia, Spain

    International market research and competitive analysis.Feasibility study before the launch of a new product range.Implementation and monitoring of an extension project. Implementation of a short and long term action plan.Prospecting, customer advice and launch of an emailing campaign.Exploitation of customer feedback and implementation of a restructuring plan.

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  Délice Danone

  • Software Development Intern

    • Feb 2012 - May 2012

    Design and modeling of business needs.Development of a mobile application for the management of inventories and inputs / outputs of raw materials.