Bio
Experience
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Kuwait
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Retail
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700 & Above Employee
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Senior Associate - Assistant Manager
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Mar 2023 - Present
Collaborating with the business unit stakeholders, data science team, external vendors, platform providers, IT department and other relevantteams to ensure seamless implementation and integration of new technologies.- Creating targeted strategies and tailor-made plans for customer segments to support CVM objectives.- Developing a deep understanding of customer value economics, growth drivers, and customer attrition factors.- Strategizing and structuring all campaign communications, including acquisition, welcome, onboarding, cross/up-selling, and retention.- Executing end-to-end campaign dynamics, including planning, test & control setup, target list development and reporting.- Driving insights from previous actions and continually improve CVM performance through experimental design.- Monitoring the operational efficiency of existing CVM application systems and take proactive, preventive, and corrective actions as needed.- Keeping up-to date with industry trends, knowledge of potential of tools in the digital marketing landscape, actively identifying and integratingemerging tools that can enhance customer engagement strategies
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Associate - Customer Value Management
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Apr 2020 - Feb 2023
- Engage with stakeholders (BUs) to prioritize their business objectives; translate business objectives into mono BU and cross BU CVM Use Cases with the help of customer insights and business units’ inputs.- Define customer segments, work with data science and analytics team to analyze customer behavior to identify opportunities for improved personalization.- Support development of CVM action ideas & concepts, CVM planning and action development across the customer lifecycle including acquisition, welcome, on-boarding, cross/up sell and retention.- Assist in product/customer proposition development and enhancement to meet customer needs and grow revenue based on customer and business unit strategies.
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Senior Supervisor - Group Corporate Affairs
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Mar 2019 - Mar 2020
-Developing and implementing initiatives in line with the company's communications strategy and policy-Assisting with the development of brand positioning as well as brand management-Working with internal groups within the organization to achieve company's communications strategic goals-Researching media coverage and industry trends, in addition to competition news and major updates-Constantly being up to date with the local and international business financial news-Coordinating logistics around all media events, working with appropriate internal teams-Deploying employee communications programs in collaboration with other teams, helps to build and communicate company culture and community-Brainstorming themes for events, coordinating with third-party vendors and supporting the execution of major events-Collecting, analyzing and putting together a weekly reports
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Senior Researcher - CS, Buisness Development and M&A
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Nov 2016 - Feb 2019
- Conducting research on multiple sectors- Preparing profiles and corporate presentations - Proofreading and editing Arabic and English press releases - Translating documents, official letters and website content
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Researcher - CS, Business Development and M&A
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Mar 2015 - Oct 2016
- Continuously working with consultants on various projects to ensure the alignment of the business needs- Conducting primary market researches and following up with the latest news of competitors- Preparing other articles and reports- Responsible for collecting, analyzing and putting together a weekly business newsletter- Responsible for all business-related payment processing as well as keeping payment history records
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Business Administrator
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Nov 2011 - Feb 2015
- Maintaining attendance, absence records and leave planners of the team- Handling independent business correspondences and logistics as required- Organizing travel logistics for business trips from and visitors to, the division as well as visa processing - Assisting in recruitment requests (new appointments, terminations, resignations) and residency related matters with personnel office
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National Aviation Services
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Kuwait International Airport
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Sales Administrator
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Nov 2009 - Oct 2011
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Kuwait International Airport
- In charge of Schengen visa processing- Handling car rentals, travel insurance issuance, air tickets and hotel reservations- Handling walk in passengers from walk-in to departure- Handling customers inquiries
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Education
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2016 - 2019Arab Open University - Kuwait
Bachelor in Arts, Business Administration, Marketing -
2005 - 2008College of Science and Technology
Diploma, Biomedical Engineering
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