Bio
Credentials
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Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Mar, 2022- Apr, 2026 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Feb, 2022- Apr, 2026 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Feb, 2022- Apr, 2026 -
Test of proficiency in Korean
National Institute for International EducationNov, 2017- Apr, 2026
Experience
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Marketing Specialist
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Nov 2022 - Present
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Bowtie Life Insurance Company
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Hong Kong SAR
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Digital Media Officer
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Mar 2022 - Oct 2022
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Hong Kong SAR
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Digital Performance Executive
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Aug 2019 - Oct 2021
-Develop, build and manage social media platform for clients-Monitor project campaign delivery results, evaluate user behavior and adjust content marketing plan and advertising plan-Formulate marketing initiatives/ strategies online & offline to achieve a marketing goal.-Plan and execute online advertising and re-targeting channels such as SEM, Display, Social, Programmatic channels, Facebook, Instagram, etc.-Prepare reports, analyze data and track the performance of ads campaigns and adjust/give insight to achieve the agreed objectives.
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Project Executive
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May 2019 - Jul 2019
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Korea Tourism Organization
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Hong Kong
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Information Officer
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Feb 2018 - Apr 2019
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Hong Kong
-Planning , implementing and monitoring events-Coordinating logistics and on-site operations of events-Communicating with related parties internally and externally for event execution-Planning and preparing materials for events promotion-Preparing press releases and notices-Managing exhibition hall area, multifunction room, storage room-Conducting internal report and providing administrative support-Assisting in ad hoc duties assigned-Handling visitor inquiries
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Hong Kong Disneyland
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Hong Kong
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Recreation host
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Nov 2015 - Jan 2017
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Hong Kong
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Education
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2014 - 2015University of Portsmouth
Bachelor of Arts - BA, Communication and English Studies -
2012 - 2014HKBU, college of International Education
Associate of Arts - AA, Bilingual Studies
Suggested Services
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References
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