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Bio

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Credentials

  • Google Ads - Measurement Certification
    Google Digital Academy (Skillshop)
    Mar, 2022
    - Apr, 2026
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Feb, 2022
    - Apr, 2026
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Feb, 2022
    - Apr, 2026
  • Test of proficiency in Korean
    National Institute for International Education
    Nov, 2017
    - Apr, 2026

Experience

    • Marketing Specialist
      • Nov 2022 - Present

    • Digital Media Officer
      • Mar 2022 - Oct 2022
      • Hong Kong SAR

    • Digital Performance Executive
      • Aug 2019 - Oct 2021

      -Develop, build and manage social media platform for clients-Monitor project campaign delivery results, evaluate user behavior and adjust content marketing plan and advertising plan-Formulate marketing initiatives/ strategies online & offline to achieve a marketing goal.-Plan and execute online advertising and re-targeting channels such as SEM, Display, Social, Programmatic channels, Facebook, Instagram, etc.-Prepare reports, analyze data and track the performance of ads campaigns and adjust/give insight to achieve the agreed objectives.

    • Project Executive
      • May 2019 - Jul 2019

    • Information Officer
      • Feb 2018 - Apr 2019
      • Hong Kong

      -Planning , implementing and monitoring events-Coordinating logistics and on-site operations of events-Communicating with related parties internally and externally for event execution-Planning and preparing materials for events promotion-Preparing press releases and notices-Managing exhibition hall area, multifunction room, storage room-Conducting internal report and providing administrative support-Assisting in ad hoc duties assigned-Handling visitor inquiries

    • Recreation host
      • Nov 2015 - Jan 2017
      • Hong Kong

Education

  • 2014 - 2015
    University of Portsmouth
    Bachelor of Arts - BA, Communication and English Studies
  • 2012 - 2014
    HKBU, college of International Education
    Associate of Arts - AA, Bilingual Studies

Suggested Services

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Industry Focus. “Retail Apparel and Fashion”

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