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Bio

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W. Brian Ross is a seasoned entrepreneur and executive with expertise in leadership, new business development, strategic planning, marketing strategy, negotiation, sales, customer service, and project management. He has founded and led multiple companies, including Construction Market Resources, Inc., Guaranteed Performance, Inc., and Design For You Chicago, LLC. Ross holds a Bachelor's Degree from Texas Tech University and a Certificate in Learning and Organizational Change from Northwestern University.

Credentials

  • Emotional Inteligence
    http://www.reuvenbaron.org/wp/
    Feb, 2002
    - May, 2026

Experience

  • Construction Market Resources, Inc.
    • 745 Atlantic Ave Floor 8, Boston, MA 02111
    • Founder & CEO
      • May 2015 - Present
      • 745 Atlantic Ave Floor 8, Boston, MA 02111

      Acquired Guaranteed Performance, Inc. and the rights to Residential Remodeling Project Warranty. Researched and Developed what is today the Start-To-Finish Warranty™ protecting Homeowner's investment from the moment they write their deposit check for their remodeling project through to project completion when they happily write their final payment giving them Peace of Mind.My primary responsibilities fall into the following three categories: Money; Management; Motivation. Bootstrapping a startup is hard - getting investments into your business apparently worse odds than being struck by lightning. My team and I have done both - we are beating the odds, as we just received our first $100K in Seed Money. My job...1st: Money: investors, and more investors; and simultaneously focusing on moving the business closer to generating a consistent stream of revenue.2nd: Management: cash flow, product development, creating the marketing message and delegating to my team what I can - some have incredible integrity and I can totally count on them, some I have to manage and watch the details very closely. Keeping everybody aligned working toward the same goal on the same mission fulfilling their unique and individual parts. Holding them accountable to deliverables and dates they either set or agreed to. Building a Formula One race car that will not only drive the track but also win the Grand Prix.3rd: Motivation - simply tell the truth and keep people informed and they will be motivated - it amazes me how many leaders miss this very simple tenet.

  • Guaranteed Performance, Inc.
    • Greater Chicago Area
    • COO
      • Aug 2014 - Apr 2015
      • Greater Chicago Area

      The idea that led to Construction Market Resources. Wrote the business plan. Engaged in product R&D on a Residential Remodeling Project Completion Warranty. Solicited and met with Investors

  • Payne/Bouchier
    • Greater Boston Area
    • Project Manager
      • Jan 2014 - Jul 2014
      • Greater Boston Area

      Managed and orchestrated all aspects of a $3MIL residential remodelling project in Back Bay, Boston.

  • Brian Ross Consulting
    • Greater Chicago Area
    • Founder, Lead Consultant
      • Jun 2011 - Nov 2013
      • Greater Chicago Area

      Worked with Design Build Chicago creating strategic marketing plan, responsible for business development and sales, hired and trained design team. Grew operations from $0 to close to $2MIL during project.

  • Design For You Chicago, LLC
    • Greater Chicago Area
    • Founder, Senior Managing Partner
      • May 2003 - May 2011
      • Greater Chicago Area

      Bootstrapped award winning design/build residential remodeling company to $1MIL/year in gross revenue. Won multiple Angie's list Super Service Awards over many years. Struggled beyond 2008 in the downturn, however, had the foresight to purchase an early version of a project completion warranty from Contracting Trust. Working with Contracting Trust, all of my open projects got completed while winding up the business.

Education

  • 2002 - 2004
    Northwestern University
    Certificate in Learning and Organizational Change, Leadership
  • 1980 - 1984
    Texas Tech University
    Bachelor’s Degree, Economics and Political Science

Suggested Services

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Industry Focus. “Construction and Engineering”

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