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Vivienne Senn is a seasoned executive with 18 years of experience in leading businesses to profitability, driving growth, and developing strategic alliances. She has held various roles, including Regional Business Manager, National Business Development Manager, and State/ National Manager of Retail and Commercial Operations.

Experience

    • Regional Business Manager
      • Jan 2004 - Oct 2022
      • Sydney, Australia

      Joined ICE in 2004 to lead the business to profitability; promoted to additional positions as director and Company Secretary in 2005.Key Achievements • Developed a business upgrade strategy based on a program of operational rationalisation.• Capitalised on new opportunities for business growth, opening new retail locations.• Streamlined back office processes, retrained staff and closed non performing branches. • Reduced operating costs and expanded market presence returned business to profit in 2007.• Developed new strategic alliances with key partners in banking, insurance and security.• Negotiated contracts with major airlines and international credit card organisations.

  • Admark Marketing
    • Sydney, Australia
    • National Business Development Manager
      • Feb 2002 - Jan 2004
      • Sydney, Australia

      Hired to uplift sales and margins and achieved this through national extension of the outdoor advertising business. Key Achievements • Expanded sales and profit with over 150 new advertising contracts.• Sourced new sites and opportunities for outdoor advertising across Australia.• Initiating joint venture agreements with shopping centre chains and property managers.• Coordinated installation and maintenance schedules for the enlarged network.• Negotiated rental agreements and worked with authorities to gain signage approvals.

  • Travelex Australia
    • Sydney, Australia
    • Manager of Retail & Commercial Operations
      • Sep 1994 - Oct 2001
      • Sydney, Australia

      Joined Travelex in the FX Clearing House in 1994 before promotion to State Manager in 1996, then National Manager of Retail and Commercial Operations in 1997. Finally I was appointed to manage the integration of Travelex and Thomas Cook’s retail and currency services in 2001.Key Achievements Successfully integrated Travelex and Thomas Cook operations within eight months.Developed changeover training, a unified trading system and new operational dealing procedures.Extended the retail network via airlines, financial institutions and service providers.Expanded product and service offering to gain leverage from the extended branch network. Built and effective business plan exceeded budgeted turnover consistently over four years.

Education

  • 1989 - 1992
    UNSW
    Bachelor of Arts (Hons), Psychology and English Literature, PSYCHOLOGY

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Industry Focus. “Financial Services”

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