Experience

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  Smartpak

  • Head Of Brand Marketing
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  SmartPak

  • United States
  • Retail
  • 200 - 300 Employee

  • Head of Brand Marketing

    • May 2024 - Present

  • Marketing Manager - Equine

    • Apr 2022 - May 2024

  • Marketing Manager - SmartPaks

    • Jan 2020 - Nov 2022

  • Senior Marketing Coordinator - Retention

    • Jul 2019 - Jan 2020

  • ColiCare Program & Marketing Coordinator

    • Jan 2015 - Jun 2019

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  NEW ENGLAND DRESSAGE ASSOCIATION INC

  • Board Member

    • Dec 2021 - Present
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  Viviane Pilicy Dressage

  • Greater Boston Area

  • Training, Sales, and Import

    • Apr 2014 - Nov 2022
    • Greater Boston Area

    Specialized in importing quality German Riding Ponies and Small Horses. USDF Silver Medal USDF Certified Dressage Instructor through Second LevelL Program Graduate with Distinction https://www.vivianepilicydressage.com/

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  Wayfair

  • Boston

  • German Speaking Merchandising Quality Assurance Analyst

    • Jul 2014 - Dec 2014
    • Boston

    - Performed Quality Assurance with large sets of data, which included transforming, supplementing and adding new product data for the online product catalog using Excel, SQL and other in-house software- Classified and attributed products to improve site search functionality, editing and assessing...

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  John Deere

  • United States
  • Machinery Manufacturing
  • 700 & Above Employee

  • Marketing Specialist

    • Feb 2012 - Jan 2014

    -Market Research & Product Development•Developed questionnaires for different product development and improvement projects which required interviews with dealers, salesmen and customers in several countries, collected the data, analyzed and presented it and finally implemented the product changes. •Created and presented specific product offerings which included analyzation of competitors’ technical data, market analysis, and pricing evaluations. •Managed customer focused meetings regarding the validation of prototype products. The events included 4 – 8 countries and approximately 30 customers each.-Advertising•Created and conducted photo and video programs•Produced product videos for the John Deere homepage•Designed and developed a 25 page product brochure-Product Training•Managed in/outdoor product training for internal employees•Created training materials and conducted in/outdoor product trainings in collaboration with the Training department for Salesmen from Europe and CIS states-Market Introduction & Sales Support•Organized and conducted large outdoor product events that had 300 – 1,000 people in attendance•Demonstrated and presented new product features, technologies and key selling points to Sales, Distributors and Dealers to help them improve their sales•Updated and maintained the internal John Deere online ordering attachment system homepage used by Dealers and Salesmen.• Wrote several product announcements and sales manuals for Dealers, Salesmen and Customers explaining product updates, feature implementations and new product introductions-Logistics & Interns•Managed the orders, logistics and transportation of equipment for all events described above. Also responsible for buildup and tear down on site•Management inventory of about 100 front loaders and implements•Recruited and hired interns for the department also supervised their work and school projects which included their Bachelor and Master Thesis, as well their final evaluation

  • Master Student

    • Jul 2011 - Jan 2012

    - Master Thesis topic: "World Wide Customer Driven Research for a Product Portfolio Definition Leading to Specific Allocations for Regional Implementations. Based on the Example of a front loader Line from John Deere."- Thesis contains over 100 pages- Department: Front Loader Marketing, Product Marketing Department

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  Goethe Institut

  • Schwaebisch-Hall

  • Administrative Assistant

    • Jun 2009 - Aug 2009
    • Schwaebisch-Hall

    - Main project: Organization of the summer festival with 500 visitors - topic; bringing cultures and languages together- Assistant for group of engineers from Iraq which included several company/factory visits- General course assistant responsible for administrative tasks and cultural integration

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  John Deere

  • Mannheim Area, Germany

  • Bachelor Student

    • Nov 2008 - Feb 2009
    • Mannheim Area, Germany

    - Bachelor Thesis Subject: “Developing a marketing concept concerning communication policies for the 5M Series Tractor”.- Thesis contains over 60 pages- Department: Mid size Tractor, Product Marketing Department

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  John Deere

  • Mannheim Area, Germany

  • HR Intern

    • Feb 2008 - Aug 2008
    • Mannheim Area, Germany

    - Internship Project: Organized and conducted the very first “Recognition Day“ with 500 elected employees from the Mannheim and Bruchsal John Deere factory locations.- Support and own responsibilities in the daily administrative work in the HR department.- Voluntary: Head of interns; organized le...

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  Avipa Event Agency

  • Mannheim

  • Event Agency Intern

    • Aug 2004 - May 2005
    • Mannheim

    Supported the organization and conduction of European wide events and incentives for customers