Bio
Experience
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Piaggio Vehicles Pvt. Ltd.
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Pune, Maharashtra, India
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Ex Zonal Head-2W Sales and Dealer Development for West Zone
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Feb 2022 - Present
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Pune, Maharashtra, India
I am spearheading entire gamut of Profit Center Operations - Channel Sales, New Product Launches, Network Expansion, Retail & Channel Finance, Customer Satisfaction, Process Improvement, T&D, Sales Distribution & Logistics, MIS /Dealer Management System with focus on top and bottom-line profitability of Company and Channel Partners Handling 4 States with a goal to reach 10% SOM in Premium / Luxury Scooter Segment, implementing winning Strategies, Marketing/ Promotional Activities for enhancing business, with focus on City/ Customer Segment Approach) and revenue growth Presently managing a Network of 60 Authorized Dealers & Annual Turnover of 150 Crores Formulating & evaluating budgets, ensuring effective P&L management, cost and resource savings Augmenting sales / business growth by developing new opportunity pipelines, lead generation, sales conversions, customer acquisition, delivery of high-quality products and services, for increased customer delight Overseeing identification and appointment of Channel Partners / Dealers/ Franchises for deeper market penetration. Ensuring Channel Partners achieve ROI, profitability Administering timely spares-parts, finance availability, warranty & complaint resolutions for building customer trust Managing hiring, recruitment, on-boarding, performance appraisals, succession planning and trainings to enhance team’s skill set Partnering with IT Teams for digitalization of services, aimed at improving business performance, operational efficiency, direct customer connect and online presence
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India
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Motor Vehicle Manufacturing
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700 & Above Employee
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General Manager
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Jan 2014 - Sep 2020
Led a team of 60+ Professionals, Network of 116 Authorized Dealers, 180 Sales & Service Sub-Dealers, Annual Turnover of 900 Crs) Reviewed dealers performance on sales, inventory & working capital parameters Accomplished 30% Growth Revenue by Focussed Product + City + Network Penetration + New Product / Segment Introduction. Registered a Peak Market Share of 45% in Deluxe Motorcycles in Delhi – NCR (2014) & Market Share of 8% in Scooters (2016) Led Launch of New Yamaha Range in 2007 (R-15 and FZ Series), with Entry into Scooter Segment, New Markets in UP & MP, maintaining a growth more than company growth Promoted to senior positions for excellent Annual Performance, and rewarded with Abroad Trip 8 times (Japan, Italy, South Africa, Indonesia, Australia and Hong Kong) Administered Stock Keeping Unit (SKU) range, market segmentation & penetration strategies to achieve targets, Brand Visibility, Retail Development through BTL Activities, Sales Promotion, Marketing Communication, Customer Creation through Rural Project Paved the way for Service & Spare Parts Management, Dealer & Secondary Network Development, improve Dealer Profitability, High Quality 5S Facility through YBS Strategy with Comfortable Environment, Customer Satisfaction and Complaint Resolution Augmented revenue by 30% in 3 Years in North Zone and Scooter Market Share to 6% through Select and Focus strategies Forged tie-ups with Consumer Finance Companies and expanded reach of consumer finance/ vehicle loans
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Zonal Business Head
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Jan 2009 - Dec 2013
Have worked as ZBH for East Zone and North Zone. As ZBH for East Zone - West Bengal, North East States, Orissa, Bihar & Jharkhand (Jan'2009 to Dec'2010).Managing a team of 2 Regional Business Heads, 9 ASMs, Dealer Development team, Zonal service teamResponsible for yearly 0.45 lacs vehicles sales from East Zone.As ZBH for North Zone - Headed Delhi, UP, UK, Haryana, Punjab, J&K, and Chandigarh (Jan'2010 to Dec'2013) Managing a team of 6 Regional Business Heads,13 ASMs, Dealer Development team, Zonal service teamResponsible for yearly 0.85 lacs vehicles sales from North Zone
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Regional Business Head
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Aug 2005 - Dec 2008
Managed 3 Regions during this time - East 2 (Orissa), Bihar & Jharkhand), Thereafter East-1 (West Bengal & NE States) and Finally Maharashtra (Including Goa)Worked as Regional Business Head based at Bhubaneshwar (Responsible for Orissa, Bihar & Jharkhand) (1 1/2 Yrs). Took Responsibility as RBH based at Kolkata (for West Bengal & North East) (1 Yr). Finally took Responsibility as RBH based at Pune (For Maharashtra incl Mumbai, & Goa).The base work was to keep the network and team motivated since many of them were moving out at that time due to the poor performance and lack of confidence Divided the dealers and secondary network in to A B And C category and started to work on the A and B category dealers. Created examples in Mumbai, Pune, Nagpur and Goa markets by focusing on those dealers and made their business as a viable one ,later on other dealers started to look up on the success stories of these dealers and followed company directions. During my time Maharashtra had become the number one region in the country in Premium Motorcycles & Executive Commuter Segment (150cc). Appointed more than 20 Dealers In Maharashtra Region in Focus Cities and established Network Presence in Mumbai, Nagpur, Nashik, Solapur, Aurangabad plus revived market in Pune and Goa.
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Business Manager
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Oct 2003 - Aug 2005
Business manager for Sales Function for Punjab (Based at Delhi for 1 1/2 Years) & Rajasthan for 6 Months.
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TVS Motor Company
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Jaipur, Rajasthan, India
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Area Manager
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Apr 1999 - Sep 2003
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Jaipur, Rajasthan, India
Established TVS as Market Leader in Scooter Segment and Moped Segment and the No. 2 Player in Motorcycle Segment Recorded Ever Highest Sale of Scooter – TVS Scooty and Mopeds in the history of the Company, gaining Leadership in Rajasthan Successfully launched 4-Stroke Motorcycle - TVS Fiero & Victor in Rajasthan, with TVS Victor becoming the No. 2 Motorcycle brand in Rajasthan within 1st Year of Launch, as well as launched Suzuki Fiero, TVS XL Super Heavy Duty & TVS Sport Accomplished Sales Milestones like Delivery of: 1001 Nos. TVS Victor at Ajmer in Jun’02 in a single day, 15,000 Nos. 2-W Retail during Oct’01 - Dec’01, 12,500 Nos. Motorcycle Retails, 1025 Nos. Scooty Sales in Jul’01 / 1111 Nos. Moped Sales in Nov’99 Order for 1046 Nos. Motorcycles to Police HQ, Jaipur in Jan’03 Successfully organized Brand Promotions - Auto Expo Jaipur(Oct’99), CII Fair (Oct’00), Auto Junction (Nov’02), Kota Mela (3 Years) and other events to enhance brand visibility Appointed 6 Dealers and 120 Secondary Network, drove infrastructure additions at 12 dealerships, including 3 totally new set-ups for better market coverage
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Escorts Limited
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Jaipur, Patna
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Area Manager
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Jul 1993 - Mar 1999
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Jaipur, Patna
Joined Escorts as GET thru Campus Placement in Marketing and worked as Sales Officer, Asst Manager & then Area Manager for Rajasthan (2 1/2 Yrs) & Bihar (1Yr).
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Education
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1989 - 1993PEC University of Technology, Chandigarh
Bachelor of Engineering - BE, Mechanical Engineering -
1987 - 1989DAVC Chandigarh
10+2, English, Maths, Physics Chemistry -
1981 - 1987GNPS
10th, All Subjects as per CBSE
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