Experience

• 

  African + Eastern

  • United Arab Emirates
  • Manufacturing
  • 200 - 300 Employee

  • Head of Sales - On Trade, Dubai & Northern Emirates

    • Oct 2017 - Present

    This is a senior, commercial role looking after sales targets, profits, spend, and debt recovery.• Promoted to Head of Sales after constantly delivering excellent results and helping grow the business• Full P&L responsibility of over USD $50m annually• Leading a team of 8 sales people• Responsible for Dubai and Northern Emirates (RAK, Fujairah, Ajman) On-Trade• Working with the Marketing team to develop and build our strategic portfolio with brands from the portfolio of Diageo, Sab-Miller, and AB-Inbev• Managing the key relationships with the leading hospitality groups including Jumeirah, Hilton, Starwood, Rezidor, and the Hyatt Group

  • Sales Manager

    • Jul 2005 - Sep 2017

    This was a business development role within the Sales team focusing on growing our share across all categories such as beer, wine, and spirits.• Grew our market share across all categories within my customer base by 37%• Leading a team of 4 Key Account Managers to grow the on-trade business• Ensuring marketing and trade spend remains within budget• Preparing annual sales budgets by customer and category• Launched the company's first F&B Venue with one of our key partners• Developing career and growth plans for the team

  • Key Account Manager

    • Jun 2002 - Jun 2005

    This was an Account Management role focused on growing market share and managing client relationships.• Contributing towards growth in market share and increasing sales• Drawing out plans by category to grow the business• Strengthening relationships with existing clients across the trade• Devising and implementing promotional plans which enable the customers to grow their business• Working towards enlarging and maintaining the company’s image within the trade

  • Retail Sales Manager

    • Apr 1998 - Jun 2002

    • Securing opportunities to expand and increase market share• Leading, motivating and managing the retail sales team comprising 20 members • Budgeting and forecasting annual business plans• Actively working with our principal companies and marketing team to formulate promotional programs

• 

  DCM Remy India Ltd

  • New Delhi

  • Regional Sales Manager

    • Apr 1997 - Mar 1998
    • New Delhi

    • Launched Passoa liqueur and Black Bottle Scotch in the Delhi and Rajasthan beverage markets • Focused on developing the brands in the on-trade market• Recruited the sales team for both markets

• 

  International Distillers India

  • New Delhi, India

  • Area Manager

    • Oct 1994 - Mar 1997
    • New Delhi, India

    • Started the New Delhi office including recruitment of all manpower plus choosing the right distribution partner to launch key International brands such as Smirnoff and Archers• Started the sales and distribution operation in the Rajasthan market for the Gilbey's range of whiskies along with International brands• Worked with the Vice President of Marketing in the company’s duty free business countrywide. This involved developing our brands via our duty free partners in the four major metros- Mumbai, Calcutta, Chennai and New Delhi.

• 

  DCM SHRIRAM INDUSTRIES LTD

  • New Delhi, Delhi, India

  • Deputy Manager- Sales

    • May 1991 - Sep 1994
    • New Delhi, Delhi, India

• 

  Pertech Computers Ltd

  • New Delhi, Delhi, India

  • Sales Executive

    • Sep 1987 - Jun 1990
    • New Delhi, Delhi, India