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Vivek Varghese is a seasoned digital marketing specialist with extensive experience in creating and executing social media campaigns, managing digital marketing budgets, and analyzing website traffic and conversion rates. He has worked with various companies, including Resolute Food Industries LLC, McKleenz, A2solution, Reon Technologies Pvt. Ltd., and Anvita Tours2Health Pvt. Ltd., and holds certifications in marketing on Facebook, Google Adword Display Certification, Email marketing certification HubSpot, and more.

Credentials

  • Marketing on Facebook (2020)
    LinkedIn
    Jun, 2022
    - Apr, 2026
  • Google Adword Display Certification
    Google
    Feb, 2024
    - Apr, 2026
  • Email marketing certification HubSpot
    HubSpot
    Sep, 2021
    - Apr, 2026
  • Social Media Marketing Certification
    HubSpot
    Aug, 2021
    - Apr, 2026
  • Google Ads Display Certification
    Google
    Apr, 2022
    - Apr, 2026
  • Google Ads Search Certification
    Google Ads Search Certification
    Apr, 2022
    - Apr, 2026
  • Google analytics individual qualification
    Google
    Nov, 2020
    - Apr, 2026
  • Google Tag Manager Fundamentals
    Google

Experience

  • Resolute Food Industries LLC
    • United Arab Emirates
    • Digital Marketing Specialist
      • Nov 2022 - Present
      • United Arab Emirates

      • Creates, develops and manages social media ADS EL-Mart & Metakitchens for Group companies’ digital presence• Executes digital marketing campaigns across various channels (PPC, Social, Search, SEO and Email)• Monitors and reports on website statistics and digital campaigns’ performance on a regular basis, and proposes improvements for increased website traffic and conversion rates• Evaluates customer search, market conditions and competitor data and shares such information with the team• Develops and maintains the digital content calendar and events calendar for all Group companies• Enforces brand guidelines throughout each marketing campaign• Provides other marketing support as requiredWebsite Marketing El-Mart | Metakitchens

  • McKleenz
    • United Arab Emirates
    • Digital Marketing Specialist
      • Mar 2019 - Nov 2022
      • United Arab Emirates

      Develop and monitor campaign budgets.Plan and manage all social media platforms.Prepare accurate reports on our marketing campaign’s overall performance.Identify the latest trends and technologies affecting in UAE industry.Evaluate important metrics that affect our website traffic, service quotas, and target audience.Plan new and innovative growth strategies.Oversee and manage all contests, giveaways, and other digital projects.Website DevelopmentFacebook - Mobile app marketing and increase conversion rateCreate Quality Backlink Competitor Analysis

    • Digital Marketing Specialist
      • Jan 2017 - Oct 2018
      • kochi

      Oversee the online marketing strategy for the companyPlan and execute digital (including email), marketing campaigns and designs, maintain and supply content for the company website).Manage the online sales order, customer inquiries, and supportEngage with the public through social media and ensure visitor flow to digital sites.Analyze and report on visitor data and devise new ways to market products.Frequently work with retailers with an online presence, financial institutions, charities, and publishers.Develop and Manage digital marketing campaignsProcess the sales orders from the websitesOversee a social media strategyManage/Oversee the management and maintenance of the company website.Write/Oversee the creation and optimization of content for the website and social networking accounts such as Facebook, Twitter, YouTube, and Instagram.Track and analyze traffic flow website traffic flow and provide regularize internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the web shopsFix any errors or bugs in online contentEdit and post videos podcast and audio content to online sitesCreate online banner adverts and oversee pay per click (PPC) and managementWrite copy for email marketing campaignsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly development in mobile marketingWork on printed materials to supplement online productsAttend product launches and networking events

  • Reon Technologies Pvt. Ltd.
    • United Arab Emirates
    • Digital Marketing Specialist
      • Dec 2016 - Dec 2017
      • United Arab Emirates

      A highly confident individual with a successful track record in Digital Marketing Techniques. In the career span of 2 Years , I have worked upon more than 10 international and 30+ national websites • Performing website definite keyword research, focused competitor analysis and analyze the strength of the site in the online space.• Monitoring and assessing google analytics dashboards and reports to create and suggest SEO techniques.Implementation and organization of SEO programs like (XML Sitemaps, google analytics, webmaster tools).• Knowledge in Facebook promotion • Knowledge in Google adwords• Developing and executing a link building campaign, backlink analysis, finding the opportunities to improve the optimization.• Promotional activities in facebook,twitter,linkedin, google plus and other social medias.

    • Seo Analyst & Digital Marketing Expert
      • Jan 2015 - Dec 2015
      • Thrissur

      Good in On page SEO and SMO strategiesDevelop efficient SEO and SMO strategies to improve organic traffic.Develop Link building tactics to improve rankings of keywords in Google Organic Search.Keyword Analysis and Competitor analysisWork in dynamic sites.Good Knowledge of html.Knowledge of SEO optimization techniques like meta tags, Google local listings, interlinking etcOff page SEO strategies:Guest Posting ,One way Link building,Article Submissions,Blog postings,Classified Postings,Social Bookmarking and Back link analysis & research on link building techniquesExperience in one way, two way & three way link exchange through mails, webmaster & submissions. Should have good database of webmasters for link exchangeC. Social Media MarketingPromotion on facebook, G+, twitter etc.KPIs (Measurable parameters of the role)Ensuring resolution of all requests and queries within agreed timelinesTimeliness and accuracy of dataEffective stakeholder managementCompetencies required to do this job well:Collaboration & Team WorkPeople LeadershipFocus on ResultsCustomer FocusExecution ExcellenceEffective CommunicationEntrepreneurial OrientationInnovation and Openness to Learning

  • Exactus Systems, JLT
    • Cochin Area, India
    • Software Engineer
      • Mar 2014 - Sep 2014
      • Cochin Area, India

      SQL ,Oracle

  • ilcc
    • India
    • Senior Java Programmer
      • Feb 2013 - Dec 2013
      • India

      Senior Java Programmer.Collage project support

Education

  • 2011 - 2012
    Sikkim Manipal Institute of Technology
    Master of Computer Applications - MCA, Information Technology
  • 2009 - 2010
    Sikkim Manipal University - Distance Education
    Bachelor's degree, Information Technology
  • Holy Child Convent English Medium Higher Secondary School
    +2, Biology/Biological Sciences, General
  • Mar Augustine Memorial High School
    Senior School
  • NIIT Pune
    Postgraduate Degree, computer application; java

Suggested Services

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Industry Focus. “Food and Beverage Manufacturing”

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