Bio
Experience
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Servify
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India
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Manager - Distribution
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Jul 2022 - May 2023
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India
Servify integrates multiple OEM brands and their sales and service ecosystem through its Product Life Cycle Management Platform and deliver great Customer Experience.Key Responsibilities: - Develop & Deliver an annual Enterprise & LFR revenue target of USD 42M- Mentor team of 4 Account Managers and guided them in achieving the Business Targets in alignment with the company's growth plan and personal development of each team member- Examining growth opportunities & enabling sales improvements- Manage key relationships with brands for maximum Market and Wallet Share- Build strong relationships with enterprise partners to achieve monthly revenue targets- To introduce new brands and categories to the market- Regular and consistent research on the latest market best practices and trends in order to constantly keep the business at par or ahead of other playersAchievements: - Driven the company's Market Share from 35% to 75% within six months of becoming the Enterprise Sales Head
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India
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IT Services and IT Consulting
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700 & Above Employee
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Business Head - Bose Audio
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Apr 2021 - Jul 2022
- Established BOSE India Audio business for Savex (all GTM – Channel / Online / LFR / Corporate)- Led the entire start up process, from Commercials, Contract signing, Recruitment of resources to Operational execution, ensuring the successful Launch and Growth of the business.- Lead team consisting of Sales / Marketing / Training / Claims & Business Support- Develop a comprehensive Annual Business Plan (ABP), including Market Analysis, Financial Projections, Inventory Forecasting, Import Calendar and Strategic Goals- Engage with the LFR & Online sales team for Joint Business Planning (JBP) & reviewing on quarterly basis- Engage with BOSE marketing lead (India & Dubai) & guide Savex marketing team to release Annual Marketing Calendar in line with the Offers and Budget Allocation- Define Training Calendar along with the trainer to Recruit, Train, and Manage a high-performing team of Store Merchandisers across all the LFR’s- Established strategic partnerships with third party players in the market to leverage their product lines to drive and expand and expanding the customer base- Monitor Financial Performance, Analyse key metrics, and make data-driven decisions to run various end customer offers, sales schemes for sales team, make available demo inventory and eventually optimize profitability and ensure sustainable growth
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Senior Business Manager
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Nov 2017 - Mar 2021
Savex is the 3rd largest IT product distributor in India. Headquartered in Mumbai, Savex has 72 sales offices and 42 stocking locations across the country.Key Responsibilities | Brand Stores (HP, Samsung, ASUS) - P&L owner of the Brand Store vertical with an annual turnover of USD 162M- Inspire, lead, motivate and develop 100-member team – Category Managers / Operations / Support / Claims / Logistics / Warehouse / Customer Care through clear learning and development targets- Identify, Negotiate, On board, Review Business Terms, Pricing, Contracts etc. with e- commerce partners like Couriers / Payment Gateways / Banks / Lenders / NBFC’s to maximize long-term sales opportunities- Monitor various KPIs for Order Executions / Deliveries / Customer Care- Planning for New launches with marketing, Supply Chain & e-commerce partner teams to create impact & deliver on Business numbers- Responsible for Innovative programs like – Same Day Delivery / Same Day Delivery On Launch On Launch Day / Packaging / DAAS / D2R / Launch Promo / Tie-ups- Engage with the brand and drive KPIs such as Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic (new and returning) etc. to increase performance and accelerate e-commerce growth- Review key business parameters like Ageing Management, Inventory Management, Order Fulfillment- Maximize efficiency and productivity through extensive process analysis and interdepartmental collaborationAchievements: - Acknowledged with standing ovation during annual conference as the fastest growing division in Savex for the year 2019- With support from the team, managed exponential year on year growth from 64 mil $ to 162 mil $ in revenue- Enabling e-commerce platform Shiprocket for Samsung business which covers all the aspects of the business
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Redington Gulf
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Dubai Emirate, United Arab Emirates
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Business Manager
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Nov 2015 - Nov 2017
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Dubai Emirate, United Arab Emirates
Key Responsibilities: - P&L owner of the $35 million annual HP Printing Business- Drive & manage end to end IPG business while achieving KPI like profitability, market share and healthy product mix- Responsible for revenue generation from UAE & GCC thru various channels with focus on revenue and profitability- Key engagements with various divisions like logistics/taxation/legal- Forecasting of stocked inventory, inventory management & ageing management Achievements: - Successfully turned loss making business into profit generating unit- 1 st Business Manager to achieve both Top Line and Bottom Line in 3 years for HP Printing Business- 1 st Business Manager to achieve 100% incentives in Redington for HP Printing Business on Quarter-on Quarter basis- Managed to get the working capital as per company norms by controlling inventory and profitability- Increased Retail market share in UAE to 60% from 35%- Increased presence in Kuwait market from 15% to 45%
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Manager E-Commerce
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May 2011 - Oct 2015
Reports into DirectorContent: Product images, pricing accuracy, copy, adding/removing product • Operations: Product listings, stock level management, customer communications • Marketing: SEO, PPC, affiliate marketing, email, social, display • Conversion Management: Copy, usability, user journeys, up-sell/cross-sell, multivariate testing Key Responsibilities and Accountabilities • Ensure the site is maintained and updated so as to maximize customer engagement on the site. • Manage and maximise opportunities to increase targeted traffic to the website through a variety of marketing channels including; affiliates, PPC, SEO, email, display etc. • Awareness of detailed knowledge and expertise regarding to online transactions; from customer acquisition techniques to website usability to secure payment processes. • Responsibility for managing 3rd party resellers, and ensure their marketing compliments our Direct Marketing activities. • Continual refine and optimise the customer experience through to purchase, to improve conversion rates. • Ensure fraudulent transactions are regularly reviewed and appropriate settings are made to fraud prevent techniques. BUDGETS, FORECASTING AND ACCOUNTING: • Ensure budget and forecasting process is delivered within timescales and above budget where possible. • Take responsibility for control and approvals of spend within your allocated ceiling and on appropriate accounts codes in an accurate and timely fashion • Work closely with Project Managers to integrate new functionality and development to the site TEAM MANAGEMENT AND COMMUNICATION: • Take responsibility for the management and ongoing coaching of e commerce team members in line with core skills / competencies identified for the roles within best practice guidelines. Lead key projects and ensure effective implementation of those delegated to other team members. • Work closely and develop relationship with fulfilment bureau and other third parties.
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Product Manager
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Aug 2006 - Apr 2011
- Maintain and develop effective relationships with vendor - Working Capital management by managing inventory ,vendor claim & E&O- Manage and support key partners to enhance market share- Ensure utilization of vendor MARCOM funds to conduct innovatives and defined marketing activity for business growth- Responsible for monthly, quaterly and annual target to maintain bottom line and topline- should cordinate and work along with the regional sales teams to ensure that the revenue and gross margin targets are achieved- build margin contribution through internal mind share and business development- Develop and execute the business plan strategy and activities with the channel sales team, ensuring long term growth
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Senior Zonal Manager
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Jan 2005 - Jul 2006
• Developed, implemented and monitored management operations systems for 3 Divisional Offices in Mumbai.• Skilled project and people manager - Hire, mentor, and motivate 40-member sales team consisting of 4 lead representatives & 2 Tele Callers.• Manage sales infrastructure, including monthly compensation plans, sales coaching, pipeline management, sales rep activity reporting, motivational training, and monthly executive reviews.• Strategizing & Planning the Research Project to understand the market requirement and convert thereafter into revenue for Co.• Assembled talented teams whose diversity fostered unconventional thinking and creative solutions to complex challenges.
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Education
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2002 - 2006Narsee Monjee Institute of Management Studies
Master of Business Administration (M.B.A.), Marketing -
1996 - 1999Mithibai College
Bachelor of Science (BSc), Chemistry
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